Real-Time Daily Editions for September 2015
Real-Time Daily - Wednesday, Sept. 30, 2015
Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?
Adlanders Know Programmatic Is Important Even If They Don't Totally Understand It
What Kinds of Marketers Need Self-Service Programmatic?
Connecting Programmatic's Disparate Pieces
Agencies Still Struggling With Programmatic Quality Control
comScore, Rentrak To Merge, Take On Nielsen
What Attribution Is Not
Veritone Media Cognitive Platform Looks To Attribute Organic Media
Who Should I Target To... Next?
Consumers Still Leery Of Digital Ads
Beware Of Big Data Rabbit Holes
IAB To Offer Publishers New Tools Against Ad Blockers
Brands Drawn To Creative Programmatic
Programmatic Explained In A Short Video
Real-Time Daily - Tuesday, Sept. 29, 2015
Transparency On Data Will Show Brands What Automated Buying Can Do For Them
Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
ISBA Director Believes Programmatic Not Being Embraced For Advertisers' Benefit
Do We Really Want Virtual Reality?
For Marketers, Big Data Lacks Adequate Analytics
Reputable Publishers Distance Themselves From Bot Traffic
Native Needs Fixing, Fast - Or Ad Blockers Will Prevail
Full Transparency In Adland? Not Likely
Programmatic's Shift To Branding Is A Challenge For Marketers, Says Quantcast
Conversational Commerce And The Mobile Experience
The Key To Fantasy (Football)
Google Selling Invalid Traffic
Real-Time Daily - Monday, Sept. 28, 2015
Yahoo Rolls Programmatic Under BrightRoll
Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?
Hulu's Move Into Programmatic Signals Change
News Corp. Becomes Merkle's First Publisher For People Ad-Targeting Platform
TubeMogul Invests In Programmatic TV
Nielsen Creates APIs For National, Local TV Services
FTC's Julie Brill Tells Ad Tech Companies To Improve Privacy Protections
Is Over-The-Top Over? Oculus/Netflix Deal To Bypass Screens Altogether
A Bot 'Viewed' Ad Is Like A VW Diesel
Millennials Are Connected, But News Consumption Varies
EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More Relevant
Let The Blame Games Begin!
It's Time For A Commerce Approach To Media
The Many Faces Of Programmatic Ad Fraud
Quixey Introduces Deep View Cards
The Problem Of Measuring Programmatic Video Success
UK's Channel 4 Broadcaster Sees Huge Potential In Programmatic Video
Programmatic Direct Takes Majority Of Digital Display Spend In US
Real-Time Daily - Friday, Sept. 25, 2015
Native + Exchange + Server =
Nativo Guarantees Human Impressions
Digging Deep Into Fake Ad Views By Bots
Ad Blocking Is Destroying The Internet -- And That Might Be Just What It Needs
AOL Claims It Can Close Gap Between Mix Models And Attribution
Tinder Says It Has Spambots On The Run
$6 Billion Lost To Fraudulent Ad Spend
MailChimp Product Update Expands Email Automation Features
Compelling Pitches Need No Algorithm
Adapt Or Get Blocked By Your Would-be Customers
Real-Time Daily - Thursday, Sept. 24, 2015
In Blog We Trust
Bing Brings Real-Time To TV, Will Ad Budgets Follow?
The Elephant In The Mobile Advertising Room
Adobe Fuels Data Use Through Analysis Workspace
The Ad-Blocking War Will Leave Us Stronger
TAG Taps Rachel Thomas To Oversee Compliance
IBM's Watson Gets Real; Taking Up Residence With 'Disruptors'
Apple's iOS 9 And Mobile-Powered Anticipatory Computing: The Implications For Health
Call For Entries: 'Agency of the Year' Awards
Programmatic Not Understood In Adland, Despite Being Viewed As Essential
The Ugly World Of Click Fraud
Real-Time Daily - Wednesday, Sept. 23, 2015
And I Feel Fine
Google Charges Video Views Even When Identified As A Robot, Study Finds
GroupM Demands Ad Nets Enforce Anti-Piracy
Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking
Turn Names BrightRoll's Falck CEO, Succeeds Demas
IAB's Rothenberg On Ad Blocking: 'The Sky Hasn't Fallen'
Oracle, MediaMath Merge Media To Enhance Cross-Channel Buys
Ad Industry vs. Ad Blockers Is A War
Rubicon Project Taps Gannett's Murnick, Will Lead North America Publisher Biz
'War,' Then Peace - Time To Shut Out Ad-Blocking Digital Shoplifters
Real-Time Daily - Tuesday, Sept. 22, 2015
Thanks Tyler
Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking
'War,' Then Peace - Time To Shut Out Ad-Blocking Digital Shoplifters
Pixalate Introduces Mobile Seller Trust Index
Silent Spring, The Sequel
Oracle, MediaMath Merge Media To Enhance Cross-Channel Buys
UPDATED: Altruism And Ad Blocking
Mobile Skyrockets With 1B Users, Global Reach Expands
Ad Industry vs. Ad Blockers Is A War
IAB's Rothenberg On Ad Blocking: 'The Sky Hasn't Fallen'
Google Adds Support For AdWords API In Scripts
Google Push Notification Brings Users Back To Apps
Fitness Trackers Linked to Setting Insurance Market Rates
The Booming Mobile Ad-Blocker Business
Real-Time Daily - Monday, Sept. 21, 2015
Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program
Top Ad Blocker Blocks Self, Says It Just Didn't 'Feel Good'
The Inevitability Of Ad Blocking For Apps
Geico Buys First Programmatic Radio Ad On Katz Exchange
IOS 9 Signals Mobile Display Is A Dead Man Walking -- Long Live Native And Social
Townhall Media Taps OpenX For 'Header Bidding'
Developer Pulls Plug On Top-Selling Ad-Blocker
Martini Taps Magazine Vet Krsulich To Oversee Sales
Programmatic Marketers Still Catching Up To Consumers On Mobile
DSP ChoiceStream Raises $14 Million In Series C Round
Programmatic TV: Lines Of Demarcation
Editor's Note: Call for Entries for 'Agency of the Year Awards'
Ad Blockers Race Up App Charts As iOS 9 Is Launched
Digital And Data's Relentless Transformation Of Media Industry Continues
Real-Time Daily - Friday, Sept. 18, 2015
Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms
Geico Buys First Programmatic Radio Ad On Katz Exchange
Digital And Data's Relentless Transformation Of Media Industry Continues
IAB Releases 'Checklist' For Private Marketplaces
Bloomberg Licenses Twitter Data
DSP ChoiceStream Raises $14 Million In Series C Round
IOS 9 Signals Mobile Display Is A Dead Man Walking -- Long Live Native And Social
Editor's Note: Call for Entries for 'Agency of the Year Awards'
Consumer Data & Getting IoT Marketing Insights Back to the Smartphone
Editor's Note: Call For Entries for MediaPost's 'All Stars'
The Cost To Target A Mobile App Install By Operating System
Why PCH's Liquid Will Gain Ad Agency Budgets
MediaMath, Oracle Team To Mesh Ad-Tech And Mar-Tech
What Is The True Cost Of Ad Blockers?
Ad Blockers Race Up App Charts As iOS 9 Is Launched
Real-Time Daily - Thursday, Sept. 17, 2015
The Tweet That Wags The Market
EU Programmatic Market Jumped 70.5% In 2014
WPP And Unilever Video Woes Mean Human Viewability Metrics Are A Must
Adobe Builds Advanced Programmatic Advertising Platform
Bloomberg Licenses Twitter Data
Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales
Programmatic Frustrating Publishers
Rubicon Launches Argentina, Hungary Ad Co-Op, Publishers Compete For Search, Social Budgets
The Cost To Target A Mobile App Install By Operating System
Corbis, NetSeer Partner For In-Image Programmatic Advertising
U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify
Ad Economy Continues To Recede, Even Digital Not Immune: Display Market Falls 7% During First Half
News Corp. Gets Unruly, Pays Millions For Social Video Ad Platform
« Previous Entries