The Katz programmatic radio ad exchange is up and running in pilot mode, with Geico being the first named advertiser to buy an ad via the exchange. But what the … Read the whole story
Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand … Read the whole story
Digital and data are rolling over the legacy establishments of the media industry. Events this week reminded us once again of the relentless, never-ending … Read the whole story
The Interactive Advertising Bureau (IAB) has compiled a "checklist" of items that marketers should consider before entering a private programmatic marketplace. The checklist was … Read the whole story
The worlds of business information and social media are fast converging, judging by a flurry of new deals between social networks and publishers of … Read the whole story
ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of a Series C round of funding worth $14 million. The round was led … Read the whole story
Ad-blocking apps are topping the paid app download charts signalling doom for mobile display, steering marketers to get in the flow with native and … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
All that sensor data being generated in the Internet of Things needs a place to go. For industrial applications, like for power utilities or … Read the whole story
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install … Read the whole story
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transition into a data-driven advertising company in the coming years by building a … Read the whole story