Real-Time Daily Editions for March 2015
Real-Time Daily - Tuesday, March 31, 2015
Forget Mad Men And Math Men - Mad Max Is The One Inspiring Programmatic Innovation
Clypd Adds TiVo Data To Programmatic TV Platform
Teads, Turn Partner For Programmatic Video
Could L'Oreal Also Bring Programmatic In-House?
Marketers Not Turning Mobile Programmatic Interest Into Action
Facebook, Twitter Will Get A Third Of Display Ads In 2017
To Segment Or Not to Segment: Where Is The volume?
WPP's Xaxis Agrees To Buy Mobile Platform ActionX
Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Real-Time Daily - Monday, March 30, 2015
Calling All 'Math Men': Can You Pass A Programmatic Math Test?
Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
UI Fatigue: The Need to Centralize Programmatic Access
WPP's Xaxis Agrees To Buy Mobile Platform ActionX
For Programmatic TV Buying, Small Can Be An Advantage
PulsePoint Launches Programmatic Direct Platform With Native Support
The Start-Up Revolution Is NOT A Media Revolution
IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Video Ad Platform Innovid Raises $10M In New Round
Real-Time Daily - Friday, March 27, 2015
Programmatic Ad Spend In Europe Jumped 250% In 2014
Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform
Google Fiber Ads Vs. Facebook Audiences
Former Disney, AOL Exec Joins Qriously
Why You May Want To Hook Up, Advertising-Wise, With Jerry Springer Instead Of Don Draper
Maxifier Taps Moat For Viewability Measurement
Three Ways Online Publishers Are Becoming Technology Companies
Google Takes Backseat To Facebook's Digital Display Ad Revenue
Retail Needs To Focus On People, Not Technology
45% Want Real-Time Mobile Promotions in Stores
Real-Time Daily - Thursday, March 26, 2015
Facebook's LiveRail Expands Into Mobile In-App Display
ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Data-Driven TV Buying: Don't Overpromise
Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
Varick Announces 3 'Programmatic TV' Partnerships
Human Gut vs. Machine Processing: Programmatic Has Flipped The Ratio
Index Exchange Integrates With Adobe's Media Optimizer
Tomorrow's TV Ad Buyers Are Programmatic At Heart
CMOs Focus More On Tech To Automate Media Decisions
Choose Your Data-Supplying "Partners" Very Carefully
Biddable Media: Programmatic And Search Seasoned With Creativity
Real-Time Daily - Wednesday, March 25, 2015
Private Exchanges And 'Velvet Rope' Access To Inventory
Rocket Fuel Founder John Retires As CEO, Search For Successor Begins
I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
Virool Rolls Out New Video Ad Unit
Unruly's New Targeting Tech Predicts Audience Emotions
How Today's Tech Changes The 4Ps Of Marketing
Amobee Adds Real-Time TV Data To Mobile Ad Exchange
Videology Joins FreeWheel 'FourFronts' Marketplace
Private Parts, Open Conversation
Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution
Magnetic Receives U.S. Patent For Programmatic Search Retargeting
Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
4As To Issue POV Paper On Programmatic
AOL CEO Tim Armstrong Says Agencies Are All Talk And Little Action
Can You Identify Your Audience?
Real-Time Daily - Tuesday, March 24, 2015
The Tao Of Gary Milner
DigitasLBi's Chung: Ultimately Everyone Will Be Programmatic Traders
Programmatic Branding 101: 'What Is Branding?'
Ozone Media Rebrands As Adadyn, Relaunches Programmatic Platform
Inneractive Adds Chen To Lead Expanding NY Office
Programmatic Insourcing: It's The New In-House Media-Buying
Assembly Nabs New Chief Digital Officer Alan Smith
AOP Launches Quality Programmatic Publisher Hub
Brands Need Educating On Programmatic, Experts Agree
Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
When Behavior Becomes The Main Signal In One-On-One Targeting
Sideswipes: What I Did Instead Of Going To SXSW
Real-Time Daily - Monday, March 23, 2015
Programmatic TV Gets More 'Real-Time'
OpenX Opens New Front On Fraud, Takes Battle To User's Browser
Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
Gravity4 Acquires Retargeting Firm Triggit
When Augmented, Virtual Reality Becomes Real For Advertisers
Google Fiber TV Ad Trials Test Real-Time Data
Opera Mediaworks Gets In On Private Exchanges
Accordant Opens Chicago Office, Adds 2 To Help Lead
Rakuten Marketing Buys DSP Deep Forest Media
AOP Launches Quality Programmatic Publisher Hub
Viewability Overhaul for ESI Media To Pave Way For Programmatic
Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
Real-Time Daily - Friday, March 20, 2015
Japanese Marketers Investing In Retargeting, Slower To Understand Attribution
Former Twitter Programmatic Head Gelb, 3 Others Join xAd
The Rise Of The Programmatic Agency
Google, Bing Analyze March Madness Behavior To Make Predictions
SMG's Global Expansion Plans For Audience Research Platform
Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
Real-Time Daily - Thursday, March 19, 2015
Apple Forging Ahead With Programmatic Plans
AppNexus Acquires Yieldex For $100M, Bets On Programmatic Direct
Rapid Growth Of RTB Still Comes Down To Data
Ritani Taps AOL For Programmatic TV
Reclaiming The Value Of Viewability
Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
Experts @SXSW Ask If Privacy By Design Makes A Company More Likeable
Yahoo Data Added To BrightRoll's DSP
Lack of Data, Effective Marketing Hurt Brand Growth In Africa
TRUSTe Finalizes Settlement With FTC
WPP's Sorrell Confirms Interest In Dunnhumby
Apple Brings iTunes Radio Inventory To Programmatic
Real-Time Daily - Wednesday, March 18, 2015
IAB Releases First Mobile Programmatic 'Playbook'
Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Virool Unveils Facial Tracking Technology To Measure Emotions
Empower Partners With Scripps, Adds Local TV To Programmatic Repertoire
DoubleVerify's Pre-Bid Targeting Tech Comes To AppNexus
Ooyala Launches Programmatic Marketplace For Video
MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
Merkle Names Adam Lavelle To Coveted CGO Title
Dataminr Raises $130M, Expands Verticals
Post-Purchasing Commerce As a Tap Away at SXSW Panel
How Standardization Is Helping Native Advertising Scale
FTC To Tackle Cross-Device Targeting
Beautiful Ads Work -- What a Concept!
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