Real-Time Daily Editions for September 2015
Real-Time Daily - Wednesday, Sept. 16, 2015
Vungle Gives Mobile Apps A Real-Time Score In New Programmatic Marketplace
AMC Begins Selling TV Spots Programmatically, Higher Yields Expected
Talking Back To Technology
Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Ooyala's Q2 Report: Video World Order Evolves
What Does the Internet of Things Do to the Internet?
Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video
Stop Squandering Your Retargeting Efforts
AdMore Opens Office In Chicago, Bolsters Sales Team
Smaato Introduces Native Mobile Ads, Private Marketplace To SPX Platform
Forecast: Global Media Ad Spend Growth Slows
Ad Agencies Trashing Flash Easily
MRC Issues Social Guidelines, Comments Sought
Real-Time Daily - Tuesday, Sept. 15, 2015
WideOrbit Launches 'Programmatic' Radio Marketplace
AOL Bakes Creative Unit 'Pictela' Into Cross-Screen Programmatic Ad Platform
Everyone Plays a Role in Combating Bot Fraud
The Trade Desk Elevates Sims To VP, Inventory Partnerships
The Future Of Marketing As A Result Of The Self-Driving Car
comScore Rolls Out Cross-Media Service: Measures Unduplicated Reach Of TV, Digital Audiences
If Display Struggles To Keep Online News Going On Desktop, What Hope Is There On Mobile?
SpotX Unveils 'In-Content' Video Ad Unit
NinthDecimal Partners With Tapad For Cross-Device Audience Measurement
Krux Opens Offices In France And Germany
Agility Harmony Now Allows Real-Time Content In Emails
Ad Agencies Trashing Flash Easily
Real-Time Daily - Monday, Sept. 14, 2015
EU Programmatic Video Market To Reach $2.2 Billion By 2020
WSI Consultants Gain Access To Centro's DSP
Does Programmatic Media Work? Prove It!
Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
Global Deals Live On -- Media Reviews Are About Transparency And Data, Not Locality
Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
If Display Struggles To Keep Online News Going On Desktop, What Hope Is There On Mobile?
Google, Twitter Jointly Develop 'Instant Articles' For Publishers
The Future Of Marketing As A Result Of The Self-Driving Car
Facebook Gives Journos, Public Figures Access To Mentions
Internet of Things Summit: Connecting, Tracking & Marketing
Real-Time Daily - Friday, Sept. 11, 2015
L'Oreal Gets Hands-On With Programmatic, Inks Deal With TubeMogul
NY-Based RTB Platform GetIntent Raises $1 Million
Does Programmatic Media Work? Prove It!
Updated: DoubleVerify Clients Join AppNexus 'Spend Protection' Program
Global Deals Live On -- Media Reviews Are About Transparency And Data, Not Locality
Teads Reports A 300% Jump In Programmatic Revenue
Survey Conducted By Programmatic Ad Firm Reveals Programmatic Set To Explode In 2016!
IHeartMedia Finance Efforts Boosts Unified's Data Platform, New Markets
Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
HookLogic Secures $15.5 Million Funding Round, Divests AutoHook
HelloToken, Intently Address Ad Blocking
Google DoubleClick Removes Ad Injectors
Real-Time Daily - Thursday, Sept. 10, 2015
Social's Programmatic Party Gets Bigger As Pinterest Adds New API Partner
B2B Retargeter Demandbase Buys Big Data Firm WhoToo
AppNexus Adds 2 Execs To 'Advertising Technology Group'
Adform Launches 'Programmatic Direct' Platform
Digilant Inks Deal With Cross-Device Targeting Firm Crosswise
Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
Google Looks For DoubleClick Measurement Partners
WPP And Adobe Form Cloud Data Coalition
Brands Looking To Bring Functions In-House
Programmatic Platform Scoota Backed By Innocent Founders In GBP3.7m Funding Round
TRUST, A New System That Spots Online Ads With Rights Problems
Can Programmatic Be Pharma-Friendly?
GAO Stares Back At Facial Recognition
Real-Time Daily - Wednesday, Sept. 9, 2015
Political Ads: Spray And Pray Vs. Targeted
Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Why Millennial Media Won't Save AOL's Mobile Business
Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable'
Google Will Get $2 Of Every $5 Marketers Spend This Year On Digital Advertising In U.S.
Mindshare Bolsters Its 'Loop'
Brands Enter the World of the Internet of Things
Digilant Opens 3 Offices In South America
FTC Finalizes Deal With Nomi Over Location Tracking
InMobi Integrates With TestBird, Helps Mobile Strategy
Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017
Real-Time Daily - Tuesday, Sept. 8, 2015
More Mobile Programmatic M&A: The Aftershocks Of Verizon-AOL
Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction API
Programmatic Search Makes Attribution Tough For Marketers
Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
Making Email A Shiny New Object. Again.
Support For Beachfront's Video Ad Player Soars
Clorox Goes All-In On Programmatic
An Apple Rumor A Day Keeps The Doldrums Away
Media General To Acquire Meredith: Latter Gets Top Billing in New Meredith Media General
Q&A With Flashtalking CEO Nardone
Real-Time Daily - Friday, Sept. 4, 2015
Real-Time With AOL's Gallagher On The Millennial Media Purchase
Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
Teads Launches Online Campaigns Against Ad Blocking
The In-House Trilogy: Part 2: Resources & Training
Obituary: Weather Channel's Curt Hecht
Brands And Agencies Must Be More 'Thoughtful' On Mobile Ads, Apple's Ad Block Creator Says
About Half Of Agencies 'Unsure' They Trust Programmatic
OMD and MediaCom Big Winners At M&M Global Awards
Mobile Ad Blocking Will See 'Spray And Pray' Replaced By 'Engage And Empower'
Instagram's Ad Expansion Helps Appsflyer Monitor Ad Effectiveness
Google Expands Health Data In Search Database, Along With Advertising Options
Real-Time Daily - Thursday, Sept. 3, 2015
Boston Marketing, Ad Tech Firms Get Their Very Own LUMA-Inspired Chart
AOL Acquires Millennial Media, Boosts Mobile Audience Reach
Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling
Turn Lands Ex-Googler Robinson As EMEA Managing Director
AppCoach Lands $10M In Funding, Expands Mobile Video
NewsCred Raises $42 Million For Content Marketing Platform
App Downloads Slow, Brands Pressured To Make Apps Relevant For Users
Snapdeal Acquires Ad Tech Firm 'Reduce Data'
Google Switches Off Flash Ads
Innovation Comes From Inspiration -- And No Computer Has EVER Been Inspired
Halloween Behavioral Treats, No Tricks
Real-Time Daily - Wednesday, Sept. 2, 2015
Programmatic Playing A Key Role In Mobile's Surge
comScore Adds Former Kellogg's, P&G Vet Fetters To Big Data Role
Traditional Media Advertisers Need To Evolve
SpotXchange Undergoes A 'Change' - Rebrands As SpotX
Don't Be Fooled - Digital Media Is Still All About People
Web Browser Impressions Up, Interstitials High In Viewability
Ad Tech Industry Should Focus On Technology Outputs, Not Inputs
IAB Finds Search Strongly Influences Those Making Home Improvements
Google Focuses On HTML5 To Support Advertisers
Cross-Device Targeting Firm Crosswise Raises $3 Million
Google Switches Off Flash Ads
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