Taptica on Tuesday announced it has acquired mobile demand-side platform (DSP) AreaOne for $17 million, which will be paid in cash and shares over a two-year period. AreaOne, formerly known … Read the whole story
Programmatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepped into the "header bidding" arena, which allows publishers to pool all RTB … Read the whole story
What keywords generate the phone call? It turns out many markets don't know. Why? As more media buys go through programmatic channels it becomes … Read the whole story
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a … Read the whole story
There's a huge opportunity to make your email efforts and data an even more effective play. All it requires is that you stop looking … Read the whole story
While companies scramble to adjust to the "Flash freeze" put out by Google and others this month, Frank Sinton, CEO at Beachfront Media, has … Read the whole story
The slight breeze we felt in the midst of the Labor Day doldrums was precipitated by speculation over exactly what Apple will be announcing … Read the whole story
Traditional media giants Media General and Meredith Corp. announced an agreement to merge into a new, even more giant entity that will be known … Read the whole story