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Commentary
Programmatic In APAC Must 'Localize'
- ExchangeWire, Monday, June 2, 2014 9:16 AM
ExchangeWire has posted an article featuring insights from Tom Simpson, CEO of Mediaquark, who predicts that “programmatic will be massive in APAC,” but notes that there are two areas the industry most focus on to help that growth: education and localization.
“Most programmatic spend in APAC is delivered from regional hubs into local markets,” the post reads. “For programmatic buying to scale, investment in people, education and technology at a local market level will be crucial."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.