Ad tech providers are continually looking for new ways to ease publishers' concerns over control in a programmatic environment. Improve Digital, a supply-side platform (SSP), on Monday announced the launch … Read the whole story
The rise of Big Data and the promise of personalization hasn't stopped some in the industry from trying to make it even easier for … Read the whole story
The online ad industry has been battling issues of transparency for most of its existence and adoption of programmatic media sales has only fueled … Read the whole story
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeting across Facebook, Twitter and other social sites. The transaction closed Monday. Read the whole story
Digital out-of-home has promised much -- but as far as I can tell, it offers consumers nothing more than a switch from ink dots … Read the whole story
Yieldex, a revenue management software provider, on Monday announced it has expanded into Europe with the opening of a London office. Andy Nibley, CEO … Read the whole story
Marketing Week has posted an article overviewing the opportunities marketers will have during the World Cup and what their game plan should be to … Read the whole story
EyeReturn Marketing, an ad server and demand-side platform (DSP), on Monday announced it has opened three new U.S. offices in Chicago, Los Angeles and … Read the whole story
ExchangeWire has posted an article featuring insights from Tom Simpson, CEO of Mediaquark, who predicts that "programmatic will be massive in APAC," but notes … Read the whole story
Which were the biggest Twitter TV-related winners this past TV season? The Super Bowl on Fox in February reached 15.3 million people on Twitter, … Read the whole story
Most people are familiar with the five stages of grief, as pioneered by Swiss-American psychiatrist Elisabeth Kbler-Ross in her 1969 book "On Death and … Read the whole story