- Nissan Names 'Wouldn't It Be Cool' Winners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
Nissan has announced winners of its "Nissan Innovation Garage social media campai ...
- Havas Video Documents Social Shopping Trends
Online Media Daily, Steve McClellan - Wednesday, December 12, 2012
Just in time for the holiday season shop-a-thon, Havas Media has launch ...
- Consumers Wary Of Mobile Location Marketing
Online Media Daily, Mark Walsh - Monday, December 3, 2012
Mobile has generated buzz lately as a rapidly growing tool for holid ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home f ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- The Return of Appointment Viewing
MediaDailyNews, Mike Bloxham - Wednesday, November 21, 2012
Devices like the iPad, Kindle Fire and smartphones have made it possib ...
- NDN Ranked No. 3 In Online Video, News Propels Growth
Online Media Daily, Mark Walsh - Friday, November 16, 2012
Video syndication network News Distribution Network (NDN) jumped to No. 3 ...
- The Whole Story: Women And Media
MediaDailyNews, Mike Bloxham - Friday, November 16, 2012
Various mediums have different prime times, so do audiences. There are differenc ...
- Burgeson To Carmichael Lynch Consumer Ops Director
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Carmichael Lynch named Betsy Burgeson as its consumer engagement operations director. ...
- Study: Global Consumers' Confidence Remains Cautious
MediaDailyNews, Wayne Friedman - Wednesday, October 31, 2012
Global marketers should note that global consumers' confidence is still improving ...
- Scion To 'Motivate' Artists And Other Creatives
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Gen Y Involved In Election, Key Ad Target
Online Media Daily, Gavin O'Malley - Tuesday, October 23, 2012
Along with gluing viewers to TVs and other media devices, the curre ...
- 24/7 Internet: Online Behavior Viewed As Extension Of Daily Life
Online Media Daily, Gavin O'Malley - Wednesday, October 17, 2012
Though U.S. consumers are exposed to more Web-connected devices than ever befor ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- Viewers Check Cable First, Then Broadcast
MediaDailyNews, David Goetzl - Tuesday, October 16, 2012
With cable ratings rising, research suggests fewer viewers are beginning their prime-ti ...
- Oreo Daily Twist Takes Times Square
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Oreo's Daily Twist campaign takes over Times Square on Tuesday, with ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- CBS' 'Vegas,' CW's 'Beauty & the Beast' Earn High Buzz Scores
MediaDailyNews, Wayne Friedman - Friday, September 7, 2012
The biggest buzz for the upcoming fall season shows have CBS' "Vegas ...
- Consumer Buying Cautious, But Rising Online
Online Media Daily, Laurie Sullivan - Friday, September 7, 2012
Citi Research held a global call with analysts Friday providing updates ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- Twitter Identifies Interests To Target Ads
Online Media Daily, Laurie Sullivan - Thursday, August 30, 2012
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaig ...
- comScore: iPad Users Skew Younger, Wealthier
Online Media Daily, Mark Walsh - Monday, August 6, 2012
New research from comScore shows iPad users skew more male, younger a ...
- The Whole Story: Beyond Second Screening
MediaDailyNews, Mike Bloxham - Thursday, August 2, 2012
The 2012 Olympics has become a field day for the tablet ...
- Mobile: Only As Good As Your Last Offering
On Media, Diane Mermigas - Sunday, July 29, 2012
The mobile interactive users companies are scrambling to attract can cause chao ...
- Smaller Video Companies Score Better In Streaming Services
MediaDailyNews, Wayne Friedman - Thursday, July 26, 2012
Many people may use big-name video service Netflix, but one study sa ...
- The Whole Story: Turn On, Chill Out And Eat Up
MediaDailyNews, Mike Bloxham - Thursday, July 26, 2012
Whichever platform you watch video on, there's a good chance you'll ...
- Consumers Sound Off About TV Blackouts
MediaDailyNews, Wayne Friedman - Monday, July 23, 2012
Consumers seem ready to take action when it comes to more freque ...
- Consumer Spending Drops, Tech And Entertainment Hit Hard
MediaDailyNews, Wayne Friedman - Tuesday, July 17, 2012
A slight decline in global consumer confidence data could be a conce ...
- Country Stars Back Purina Dog Chow
Marketing Daily, Tanya Gazdik - Sunday, June 24, 2012
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Ch ...
- Mobile Marketing Shifts From Content To Consumer
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Mobile marketers are increasingly targeting ads by audience rather than content, leveragi ...