Tag results for "data-targeting" for 2012
- 2013 Predictions From Online Ad, Marketing ExpertsWelcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- Brands Not Ready For Mobile DataInternet and mobile data will drive ad targeting for Verizon Wireless, thou ...
- 'Journeying' Toward Cross-Channel, One-To-One TargetingBy marrying Polk's data for predicting auto buying intent at a granul ...
- Zettabytes Of Data Could Prompt PartnershipsToo many raw statistics overwhelm marketers -- but not enough means lo ...
- Havas Digital Moves To Data Attribution StrategyHavas Digital is mapping out a strategy to support content attribution ...
- Big Data Means Big Opportunities For Email MarketersBig Data could become the holy grail of one-to-one marketing, getting t ...
- Targeting The App Habit? Avoid MondaysApps are rendering a unique data set for media and marketers. Th ...
- Grownups Want Marketers Out Of The Sandbox A new study finds parents and adults disapprove of data-gathering techniques us ...
- What Brands Think About DMPsAd targeting, improving return on investment and centralizing data remain the t ...
- Targeting The Web's Guilty Pleasure: ImagesIn-image advertising is a fascinating emerging format that targets one of t ...
- AudienceScience Rejiggers Business Model, Closes Ad Network Biz AudienceScience shut down its ad network, laid off 33 employees and reassign ...
- eXelate Releases Audience Segment Black Friday, Cyber Monday DataeXelate, which provides insights about online purchase intent, household demographics and behavior ...
- AgilOne Secures $10M Funding, Intros Predictive ToolAgilOne has secured a $10 million Series B investment round led ...
- Brands, Agencies Plan To Increase Custom Data Use In 2013Companies plan to increase their use of custom data to target a ...
- MediaVest Teams With Millennial Media On AnalyticsMediaVest USA and mobile ad network Millennial Media have struck a partnersh ...
- Staying Minutes Ahead Of The Next Twitter Trend MIT researchers say they have developed an algorithm that predicts 90 minut ...
- Data Key To Yahoo Japan, BrightTag DealYahoo Japan, an information portal, has tapped BrightTag, a data integration platfor ...
- Judge Allows Privacy Lawsuit Against Path To ProceedMobile app developer Path has lost its bid to dismiss a lawsu ...
- Point-Of-Gaze: Tracking The Shoppers' Eyes In a cool new use of eye-gaze behavioral tracking, two companies a ...
- Telenav Acquires Hyper-Local Mobile Ad Targeting Co Brands now have the ability target ads through a Telenav platform ...
- Three Things I Think I Think About 2013 It's far too early to talk about predictions for next year, b ...
- DMA Launches Lobbying Campaign Against Privacy RegsThe Direct Marketing Association has launched a new lobbying and education campai ...
- We Know What You Watched -- And Tweeted -- Last Summer A new "historical intent targeting" tool from LocalResponse raises the interesting questi ...
- Mobile Devices Will Become TV Media's New Point-Of-Sale When it comes to one of the most fundamental media behaviors ...
- Mediabrands Audience Platform Launches In JapanIPG's Mediabrands Audience Platform has appointed Taro Fujinaka as managing director, Japa ...
- Social Media Data CrumbsSaying "Before, we could only target based on relatively real-time data, [goi ...
- Local Offer Network Launches Catalyst PlatformLocal Offer Network, a provider of e-commerce technology, data and services, h ...
- How eXelate Turns Data Into Content To Drive TrafficContent drives search traffic. eXelate put together a video that shows how t ...
- The New Math Of Facebook 'Likes'Is it any surprise that Facebook is once again under scrutiny f ...
- IDG TechNetwork Builds Marketing Platform From Big DataThe need for healthy data seems to bring out the most unlike ...
