- Social Media, Economy Drives Some Segments
Marketing Daily, Tanya Gazdik - Sunday, December 30, 2012
Social media, reviving already used campaigns and economic implications, drove the t ...
- AdAge: Year's Biggest Screw-ups, Let-downs
Marketing Daily, Nina Lentini - Monday, December 31, 2012
At the top of the list: Apple. "Bridges were warped and enti ...
- Kraft Launching 40+ New Products
Marketing Daily, Karlene Lukovitz - Thursday, December 27, 2012
Kraft Foods Group is kicking off 2013 by announcing more than ...
- Association of Global Automakers Reads The Tea Leaves
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
Michael Stanton, president and CEO of the Association of Global Automakers (rebrand ...
- NYSportsJournalism.com: Russell Athletic Builds Presence In College Gridiron
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
The first-ever Russell Athletic Bowl is a sign of where the athlet ...
- 23% Uptick In E-Book Readers
Marketing Daily, Mark Walsh - Friday, December 28, 2012
If you made the switch from print books to e-books this yea ...
- DirecTV Ups Rates, Blames Program Fees
Marketing Daily, Wayne Friedman - Friday, December 28, 2012
DirecTV says its programming fees will rise sharply -- by nearly 1 ...
- 3 Ways To Turbocharge WOM Social Marketing
Online Media Daily, Angela Bandlow - Friday, December 28, 2012
There is no marketing technique more powerful than word of mouth. Bran ...
- Amazon Sets Standard; J.C. Penney, Apple, Dell Drop
Marketing Daily, Tanya Gazdik - Thursday, December 27, 2012
Customers want more merchandise appeal and variety from most retailers, according ...
- CS News: 7-Eleven Offers Healthy Options
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
7-Eleven Inc. is adding more fresh and healthy food to its convenien ...
- Coca-Cola Sees Expansion In Mobile Future
Marketing Daily, Mark Walsh - Thursday, December 27, 2012
Coca-Cola launched its largest digital effort ever this year with its "Mo ...
- The Detroit Bureau: Oops, Corvette Goes Early
Marketing Daily, Karl Greenberg - Wednesday, December 26, 2012
The only time automakers and social media aren't on good terms ...
- NPR: Rye? Is That, Like, A Kind Of Whiskey?
Marketing Daily, Karl Greenberg - Wednesday, December 26, 2012
Scotch, rum, vodka, tequila even. Bourbon? Sure. But rye? A drink li ...
- LG Enhances Google TV Options
Marketing Daily, Fern Siegel - Wednesday, December 26, 2012
Google TV's lineup next year will be seen on LG electronics mode ...
- CNET: Google Gets Top Marketer From Samsung
Marketing Daily, Karl Greenberg - Tuesday, December 25, 2012
Google is tasking its Motorola unit with making its next flagship device ...
- Automotive News: Toyota Needs New Excitement Car
Marketing Daily, Karl Greenberg - Tuesday, December 25, 2012
The Lexus LFA supercar is done after two years, according to ...
- Newsday: Food TV Ads For Children Drop
Marketing Daily, Karl Greenberg - Tuesday, December 25, 2012
Food companies cut spending on television ads that market less-healthy food ...
- iCrossing's Pasqua Predicts Uptick In Mobile Spend, Search
Online Media Daily, Mark Walsh - Wednesday, December 26, 2012
Rachel Pasqua is vice president of mobile at digital agency iCrossing, whe ...
- Mitra Heads 'Roll Call' Marketing Communications
MediaDailyNews, Fern Siegel - Friday, December 21, 2012
CQ Roll Call, an Economist Group business, has named Sujata Mitra direct ...
- Mayan Marketing Boom
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
If you were very surprised to wake up this morning, and ev ...
- Oracle Also Upping Marketing Tech
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
Software giant Oracle just announced that it will pay $23.50 a sha ...
- Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns
Online Media Daily, Mark Walsh - Thursday, December 20, 2012
Taco Bell on Thursday kicked off ambitious integrated campaigns for a pa ...
- JetBlue Official Airline Of Barclays Center
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
JetBlue has signed on as the official domestic carrier for the Barcla ...
- Companies Still Lack Content Marketing Skills
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
There is still opportunity for companies to improve their content marketing strategi ...
- JetBlue Donates $820,000 To Hurricane Relief Efforts
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
JetBlue Airways, on behalf of its customers and crew members, donated $820,0 ...
- CSPI Urges Beyonce To Reconsider Pepsi Deal
Marketing Daily, Karlene Lukovitz - Tuesday, December 18, 2012
Nonprofit consumer nutrition advocacy group The Center for Science in the Publ ...
- Ace Metrix Introduces Emotional Sentiment Index
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- New Tostitos Cantina Chips Target Gen Y
Marketing Daily, Karlene Lukovitz - Monday, December 17, 2012
Frito-Lay's Tostitos is looking to attract more Millennials with a new lin ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "F ...
- Havas Media Awarded Shangri-La Global Media Account
MediaDailyNews, Steve McClellan - Monday, December 17, 2012
Havas Media has won global media planning and buying duties for luxu ...