- New Campaigns, Social Media Garner Top 10 Views
Marketing Daily, Karl Greenberg - Saturday, December 29, 2012
Automakers are also hitting the most-read list with new creative, new strate ...
- Hasbro's Furby Now Speaks Furbish
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 20, 2012
Hasbro's Furby plush creatures are evolving. The Furbies talk Furbish, for instanc ...
- Who Uses Cascade?
Marketing Daily, Nina Lentini - Monday, December 17, 2012
Top 10 DMAs in which adults have used Cascade Complete dishwasher deterge ...
- Who Is Using Clorox In The Kitchen?
Marketing Daily, Nina Lentini - Friday, December 14, 2012
Top 10 DMAs in which adults have used Clorox disinfecting kitchen clean ...
- E-Cigarettes Now On TV
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
Cigarette ads are back, but they are for the new kind th ...
- Pizza Hut Perfume? In Canada, Yes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
Pizza Hut is releasing a perfume. Seriously. It started as a jo ...
- Condom Brand Durex Launches AIDS Program
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Durex will donate one of the products for every person who ge ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- P&G Sole Survivor Of Original Fortune 50 List
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 20, 2012
Amazingly, Procter & Gamble is now 175 years old. It's the on ...
- J&J Launching Media-Buying Review, Currently Spending $1B
MediaDailyNews, Steve McClellan - Monday, November 19, 2012
Health care giant Johnson & Johnson is conducting a U.S. buying-focused agen ...
- Men's Grooming Category Gets Into 'Movember'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
This month is Movember, in which men, in order to raise awarene ...
- Movember Gathers Big Mo
Marketing Daily - Top of the News, Thom Forbes - Monday, November 12, 2012
Once again, Mr. Clean is not Mr. Clean Shaven -- at lea ...
- Products 'For Her' Inspire Sarcastic Upbraids
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2012
"What do women want?" Sigmund Freud famously asked. Judging by the reacti ...
- Walgreens Wades Into Chem-Free Cleaners
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
Walgreens is rolling out Ology, a line of personal and cleaning produc ...
- Microsoft Lines Up Advertisers For Windows 8
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
About a week after Microsoft released Windows 8, the company announced th ...
- Who Buys Environmentally Safe Products?
Marketing Daily, Nina Lentini - Friday, November 2, 2012
Top 10 DMAs in which adults who say "I am willing ...
- Old Spice Seeks Social Strategy
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 1, 2012
Old Spice agency Wieden & Kennedy is looking for a "social strategis ...
- Unilever Experiment To Shape Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 1, 2012
Unilever is launching what it calls a "live social experiment" to bett ...
- OPI Video Blends Brand Color With Dancing Horse
Marketing Daily, Sarah Mahoney - Wednesday, October 31, 2012
"We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischman ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- Sir Richard's: Hello? Can We All Say 'Birth Control'?
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday wi ...
- P&G Results Buy Time For Embattled CEO
Marketing Daily - Top of the News, Thom Forbes - Friday, October 26, 2012
Despite losing market share in most of its businesses, the Legion ...
- Good Time For Ruger In Gun Country
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Now's a good time to invest in gun maker Ruger, which ...
- Bodyform, Rather Than Ignoring Blogger, Does Satire
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
U.K. maxipad maker Bodyform has responded in a big way to ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential ra ...
- P&G, Nick Lachey Ask NFL Fans To Show Their Team Colors
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Procter & Gamble is activating behind its fourth season as an offici ...
- J&J's Kadlec: 'Disruption Is Over. Yay!'
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
It's no accident that the company's marketing efforts are becoming so close ...
- P&G: Consumer Insights, Engaged Marketing Critical To Future Success
MediaDailyNews, David Goetzl - Thursday, October 11, 2012
Procter & Gamble's top marketer said Thursday that the company needs ...
- Unilever To Overhaul Flora In UK
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Unilever is looking to overhaul the advertising strategy for its Flora bran ...