- Denmark Publishers Open Up Inventory For RTB With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, February 20, 2013
Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their onli ...
- Myth-Busting: The Truth About Mobile Video RTB
Video Insider, Matt Young - Wednesday, February 20, 2013
Video, mobile and real-time bidding (RTB) are all hot buzz words ...
- Omnichannel Loyalty Outlook For 2013
Marketing Daily, Michael Hemsey - Tuesday, February 19, 2013
Embrace and act on the four major trends shaping the loyalty indust ...
- Aegis Taps Hobbs To Run Amnet In The U.K.
Around the Net in Real-Time, Joe Mandese - Saturday, February 16, 2013
Aegis Media has promoted Steve Hobbs managing director of its Amnet agen ...
- The Exchange Game - Why Advertisers Should Be Playing
Real-Time Daily, Tracy Gross - Saturday, February 16, 2013
Regardless of the obstacles, it's clear to me that RTB is ...
- Private Marketplaces PMP Up The Real-Time Volume, CPMs Too
RTBlog, Joe Mandese - Thursday, February 14, 2013
By at least one measure -- the publishers utilizing PubMatic -- real-ti ...
- Did Real-Time Kill Predictive Models?
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 12, 2013
The only thing better for a marketer than anticipating the future behavi ...
- Programmatic Premium: It's Already Here (Kind Of)
Programmatic Insider, Aaron Doades - Tuesday, February 12, 2013
It's the year of premium mobile, social, video cross-platform RTB! Oh, als ...
- Nanigans Adds Real-Time Mobile Tools For Facebook Ads
Real-Time Daily, Tyler Loechner, Mark Walsh - Monday, February 11, 2013
With more advertising on Facebook shifting to mobile, social media marketing fi ...
- Adap.tv's New Technology Could Draw TV Crowd to Online Video
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertise ...
- What Digital Was To Publishing, Programmatic Will Be To Media-Buying
Around the Net in Real-Time, Joe Mandese - Monday, February 11, 2013
The effect programmatic buying will have on the way agencies buy med ...
- Why You Need To Care About Programmatic Premium
Real-Time Daily, Joshua Koran - Monday, February 11, 2013
In our lightning progress toward a programmatic future, we in ad te ...
- Martini Sees 4x Growth In Europe, Cites Programmatic
Real-Time Daily, Tyler Loechner - Monday, February 11, 2013
Premium ad network operator Martini Media this morning announced that revenues f ...
- Facebook Eyes Showdown With Google With Potential Atlas Deal
Around the Net in Real-Time, Tyler Loechner - Friday, February 8, 2013
Microsoft's Atlas ad-serving product could be acquired by Facebook as soon ...
- DataXu Secures $27M In Venture Capital, Targets Global Software
Online Media Daily, Laurie Sullivan - Thursday, February 7, 2013
Thomvest Ventures, a venture capital group headed by founder and managing direct ...
- The No. 1 Reason Why Companies Fail
Programmatic Insider, Jeff Green - Friday, February 8, 2013
When a company goes out of business or sells at a discou ...
- Google AdWords Update Could Shake Up Mobile RTB
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
As OnlineMediaDaily reported on February 7, Google has updated AdWords to ...
- X Marks the Spot: Cunningham Joins Gradient X From OpenX
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
Real-time mobile DSP Gradient X this week named Stephan Cunningham as vi ...
- Real-Time With Forbes: Mag Touts 'Most Promising' Ad Techers
RTBlog, Tyler Loechner - Friday, February 8, 2013
Forbes released its list of America's Most Promising Companies earlier this wee ...
- Forrester's O'Connell: RTB Shifting From 'Bidding' To 'Buying'
Around the Net in Real-Time, Joe Mandese - Thursday, February 7, 2013
Real-time bidding is morphing into real-time buying, says Forrester analyst Joanna O'Connel ...
- Why RTB's 'Race-To-Bottom' Reputation Doesn't Apply To Video (Hint: It's All About Supply)
Around the Net in Real-Time, Joe Mandese - Wednesday, February 6, 2013
Videology's Dave Randall offers a good how-to for using RTB for onli ...
- Secrets Of A Data Scientist: Five Strategies For Optimizing RTB Campaigns
Programmatic Insider, Chris Sukornyk - Tuesday, February 5, 2013
Campaign optimization is crucial for any RTB-driven campaign. However, with so ma ...
- TubeMogul Raises $1.24 Mil., Enters Japan
Real-Time Daily, Tyler Loechner - Wednesday, February 6, 2013
TubeMogul has raised 100 million Yen ($1.24 million) in financing and h ...
- Astral Joins Canadian Premium Audience Exchange
Real-Time Daily, Joe Mandese - Wednesday, February 6, 2013
Montreal-based Astral Media has joined RTB exchange Canadian Premium Audience Exchange. Astr ...
- Hyperbabble Watch
RTBlog, Joe Mandese - Wednesday, February 6, 2013
"A first-of-its-kind multi-channel B2C customer acquisition solution that maximizes customer conversion a ...
- Super Bowl Ads On Mobile Don't Encourage Brand Interaction
Online Media Daily, Laurie Sullivan - Monday, February 4, 2013
The majority of consumers watching the Super Bowl would like to ta ...
- Real-Time Branding: Building A Rich Media Exchange
Real-Time Daily, Skip Brand - Tuesday, February 5, 2013
It's a conundrum that our industry has been pondering for what see ...
- Super Bowl, Other Events Drive Digital Ad Prices Down
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
While the average Super Bowl XLVII commercial cost nearly $4 million f ...
- Real-Time With Rocket Fuel's Siebelink, Belani
RTBlog, Tyler Loechner - Monday, February 4, 2013
On Monday, real-time digital ad tech company Rocket Fuel released a whi ...
- G14 Chief Kumar Explains Mediabrands Audience Platform Goals, Obstacles
Around the Net in Real-Time, Joe Mandese - Monday, February 4, 2013
Mediabrands Audience Platform G14 chief Arun Kumar talks about the biggest challeng ...