- NBCU Expand Multiscreen Video With ThePlatform
Around the Net In Media, Phyllis Fine - Wednesday, June 20, 2012
NBCUniversal struck a multiyear deal with thePlatform, Comcast's video management and publishi ...
- International Olympic Committee Launches Ad
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
A new TV spot from the International Olympic Committee (IOC), via Co ...
- WLNY New York Debuts Morning Show in July
MediaDailyNews, Fern Siegel - Tuesday, June 19, 2012
Carolina Bermudez, John Elliott and Lisa Kerney will host "Live From t ...
- Baby Boomers Are Big Video Consumers
MediaDailyNews, Wayne Friedman - Tuesday, June 19, 2012
A new wave of digital TV users has arrived: video consumers 50 ...
- Viewers Appreciate Netflix Price, Flexibility
MediaDailyNews, David Goetzl - Tuesday, June 19, 2012
New research may indicate that Netflix's appeal vis--vis HBO, Showtime and pay-per-vi ...
- Quick TV Calculation: I've Seen About 11,000 TV Episodes -- Almost For Free
TV Watch, Wayne Friedman - Wednesday, June 20, 2012
Few feel guilty about downloading songs and passing them around to friend ...
- Sheen's 'Anger' Sells Out Ads For Early Episodes
Around the Net In Media, Phyllis Fine - Tuesday, June 19, 2012
When FX first announced a trial run of the Charlie Sheen sitc ...
- Arsenio Hall To Attempt Late-Night Comback
Around the Net In Media, Phyllis Fine - Tuesday, June 19, 2012
His new syndicated show begins in over a year. The comedian a ...
- Nissan Rolls Out Biggest Campaign For Altima
Marketing Daily, Karl Greenberg - Monday, June 18, 2012
Nissan North America today is launching the campaign for its 2013 Altim ...
- GroupM Recruits Chinese Ad Talent From Reality Show
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
WPP's GroupM has launched what it says is the first reality sh ...
- MundoFox Signs Affiliates, Top-Notch Sponsors
MediaDailyNews, David Goetzl - Monday, June 18, 2012
The new Fox-owned entry will be a broadcast network. It has sign ...
- 'X Factor,' 'Glee' Get Early Premieres, 'Mob Doctor' Debuts In Fall
MediaDailyNews, Wayne Friedman - Monday, June 18, 2012
Only Fox's "X Factor" and "Glee" will have their season premieres befo ...
- Broadcast-Only Homes Increase, Economy Cited As Reason
MediaDailyNews, David Goetzl - Monday, June 18, 2012
Research from GfK Media might give heat to the argument that cord-cutti ...
- Live Unplanned TV Events Take Viewers In Rude Directions
TV Watch, Wayne Friedman - Tuesday, June 19, 2012
Sorry, this column may be interrupted... it could go off-script. ...
- MundoFox Attracts Toyota, L'Oreal Before TV Launch
Around the Net In Media, Phyllis Fine - Monday, June 18, 2012
MundoFox, the new U.S. Spanish-language network that debuts in August, will a ...
- Q1 TV Ad Spend Increases Year-Over-Year
Around the Net In Media, Phyllis Fine - Monday, June 18, 2012
Kantar media’s latest report shows Q1 ad spending increased 8% compared ...
- Nissan Preps Massive Altima Campaign
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
There's big stuff about to go down in Franklin, Tennessee and ...
- NBA Finals Scores Uptick In Ratings
MediaDailyNews, Wayne Friedman - Friday, June 15, 2012
Although its teams are not in the biggest TV markets, game t ...
- Reality TV's Real Successes, Failures And Viewer Aspirations
TV Watch, Wayne Friedman - Monday, June 18, 2012
Just in case you still don't know, it's worth repeating: Reality sho ...
- NBC News, Telemundo, To Provide Joint Election Coverage
Around the Net In Media, Phyllis Fine - Friday, June 15, 2012
In another deal between a Spanish-language and main broadcast network, NBC Ne ...
- Crunchy Nut Woos Adults With Nutty 'Superhero'
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuri ...
- Financial Analysts Find OTT No Threat To Broadcasters
MediaDailyNews, Wayne Friedman - Thursday, June 14, 2012
What's the real threat to broadcasters from over-the-top services like Aereo? Ve ...
- Original Productions Debuts Digital Shows, Taps TV Library
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
Thom Beers, whose FremantleMedia-owned company has produced some blockbuster male-targeted reality show ...
- Comcast Launches Apps Of Disney TV Shows
MediaDailyNews, Wayne Friedman - Thursday, June 14, 2012
Moving further into the TV authenticated world, Disney/ABC Television announced new elemen ...
- NBC Debuts New Comedies Ad-Free
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
NBC will use dual stunts to give a lift to a pa ...
- Breaking NUz: Microsoft Unveils New Interactive Vid Ad Format -- NUads
Online Media Daily, Ross Fadner - Friday, June 15, 2012
Microsoft Corp. is launching a new line of interactive TV ads th ...
- Real Life And Fiction Excitingly Collide In HBO's 'The Newsroom'
TV Board, Ed Martin - Friday, June 15, 2012
The new series everyone will be talking about next week is HBO ...
- Hey, TV Commercials! I'm Done With You! Give Me Something More Fun
TV Watch, Wayne Friedman - Friday, June 15, 2012
You think interactive TV advertising is cool? You know -- the n ...
- TV Guide Moves Into Second Screen With USA Network
Around the Net In Media, Phyllis Fine - Thursday, June 14, 2012
In what is probably a first, TV Guide is hosting USA Network ...
- Election Ad Dollars Skyrocket
MediaDailyNews, David Goetzl - Wednesday, June 13, 2012
Political ad spending continues to boom this year. In the period fr ...