After struggling to find a business model as a general search overlay, some AR companies are turning their sights on the media industry in order to activate print.
When NFC technology becomes totally invisible and payments become extremely frictionless, mobile payments will have truly arrived.
After a decade of uneven progress across worldwide markets, smartphone penetration and always-on connectivity are are evening out, providing marketers with a more uniform and truly global reach.
Just as smartphones are totally empowering consumers, some companies see that mobile technology in the hands of their workforce can help them better interact with their customers.
Consumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies.
Increasingly we have access to apps that address the very precise needs of a given moment. The question is whether a person would use an app to find out something, or would they have to know what they wanted to find first?
Serving the right message at the right time and place is a nice mantra, but very few marketers really leverage the precision now possible to do precisely that.
Mobile tools have turned apartment hunting into a real-time, proximity-based sport that favors the well-equipped hunter. But luck still plays a role.
As almost every segment of e-commerce sees some migration of transactions to devices, perhaps we should stop asking 'what will people buy via mobile?' Is there anything they wouldn't buy from devices?
A new model for mobile coupons from Endorse works directly with the consumer after the purchase to give them cash back for select items they bought. It bypasses the retailer and point-of-sale altogether to streamline the experience for both the brand and the consumer.