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Increasingly we have access to apps that address the very precise needs of a given moment. The question is whether a person would use an app to find out something, or would they have to know what they wanted to find first?
A new model for mobile coupons from Endorse works directly with the consumer after the purchase to give them cash back for select items they bought. It bypasses the retailer and point-of-sale altogether to streamline the experience for both the brand and the consumer.