I can't think of anything that would make my wife happier than if I went out and, without first consulting her and at least two of the major credit bureaus, dropped 35 grand on a car. But to hear my beloved TV tell it, that's the only proper way to convey appreciation to a loved one during the holiday season. What's a sensible sentimentalist to do? See if the ad-rabid automakers that pump millions of dollars into local buys are equally feisty on the web, that's what - and in doing so, determine just how nimble and expansive the campaigns …

What did corporate monoliths do in the days before they could air their feel-good pablum on the Internet? I ask that question more or less knowing the answer ("they produced brochures that were as glossy as the skies were azure-kissed"). Nonetheless, it's hard to remember self-promotion in the pre-Internet era, before self-told stories about a company's innovationnessitude, charitable mega-munificence and casual-Thursdays-and-beer-pong-Fridays awesomeness as an employer were paired with images of smiling multiethnic worker bees and then broadcast on the company web site.

More than I do friends, family members, celebrities or random wags capable of conveying wit and whimsy in 140-character spasms, I love following inanimate entities on Twitter. Country Crock has taught me about truth, respect and pumpkin etiquette. Tide, on the other hand, has challenged me to ponder my place in the grander scheme of things ("If Tide could bring you anything in the world, what would it be?" I'm gonna have to go with "cleaner socks," Richard).

A few weeks back, I participated in my first-ever olfactory intervention. I did so on behalf of a way-younger cousin, who showed up at a family event smelling like he'd spent the night submerged in goat slurry. The stench was sufficiently pungent as to clear crowds out of his general vicinity, as if nudged by an invisible force-field. He made my eyes water; I was treated on the scene for chemical burns and released.

As lapsed adolescents with light wallets and what I now realize were borderline drinking problems, my elite college coterie and I couldn't swim in the deep end of the branded-beer pool. Hell, we couldn't even wade into the shallow end, as the cost of a 12-pack of "cold aged" Genny Light cans was prohibitive. While we'd splurge on $1 Schaefers at the local gastropub for special occasions -- say, the clock-tower chime of noon on Wednesday -- our purchases were mostly confined to whatever unbranded beer was on sale at the gas station. No fewer than four of us have …

On a narrow, personal level, I am a satisfied Bank of America customer. The bank embraces my primary demand, which is to not give my money to somebody other than me. It doesn't attempt to upsell me on products I don't want or share my intimate personal information (investments, cup size, etc.) with third parties. I have no beef with Bank of America. Which, of course, puts me at odds with consumer advocates, government regulators, mortgage watchdogs and the subsegment of elected officials who have both a spine and a conscience. It's impossible to defend the bank's recent record on …

Most of Sunday's "60 Minutes" profile of Angelina Jolie traversed familiar ground: careerism, marriage and motherhood, life as perpetual paparazzi bait, etc. But amid her usual oddball/revelatory banter ("had I not become an actor, I would've been an elephant taxidermist," etc.), Jolie discussed her work as a United Nations goodwill ambassador and, specifically, her charity missions in Bosnia and Ethiopia. Hey, all the power to her. There are only, like, four Starbucks in sub-Saharan Africa and none of them serve the seasonal Gingerbread Latte. So Jolie has responsible-celebrity bona fides to spare. I mean this. If she doesn't truly give …

Two of the season's hottest holiday videos, both of them for giant British retailers, couldn't be less like each other, except for one key narrative element: Both embrace family togetherness during the Christmas season. The 2011 annual holiday video from Great Britain's up-market department store chain John Lewis is so wholesome and sweet and touching that it might be mistaken for a segment from a Hallmark Channel movie. For most of its ninety-second running time it appears to be telling the story of a frustrated little boy who can't wait to get his gifts on Christmas morning. He anxiously suffers …

Every time I happen upon a GoDaddy.com TV commercial, two questions spring to mind. First, how many liters of skin-glistening baby oil does the production team spritz during an average shoot? And second, what kind of individual speeds over to the company's web site to check out the aggressively hyped "unrated" content? I want to meet this goober. I picture him as simple-minded and easily led, unskilled in his pursuit of Internet-grade titillation. I also sense that he doesn't learn from his mistakes ("forget the last 18 unrated and too-hot-for-tenth-grade videos - this time, Danica Patrick is TOTALLY gonna get …

Black Friday is upon us once again, this year spreading like black plague into Thanksgiving Day itself as retailers try with unprecedented gusto to move as much merchandise as possible in this ever-corrosive economy. One can't turn on a television or go online without being reminded of Black Friday sales at every click. I'm more of a Cyber Monday shopper than a Black Friday guy, and nothing about any of these ads encourages me to crawl out of bed in darkest night to wrestle with frenzied shoppers at any store or, as people will do this year, head out on …