The nonprofit helps isolated seniors and teens, proving small gestures have big impacts. ...
Duncan is charged with enhancing growth, as well as leading its in-house creative agency. ...
Or at least for Gen Z. The Harris Poll found that 21% of Gen Z would outsource the purchase ...
The award recognizes exceptional leaders who have played a pivotal role in strengthening UK-US relations within the advertising industry. ...
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of i ...
Independent Studio will present news in several formats. ...
Brands that dive too far into performance tactics often struggle to move back up the funnel. ...
Students have a wish list to fulfill. Amazon's new branded series exclusively running on YouTube will ensure it is complete ...
The company released a Keyword Targeting feature on Friday that seems a lot like one you would find in searc ...
The idea for Stagwell's "Future Of News" project, CEO Mark Penn told an Advertising Week crowd, had been germinating sin ...
TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in preparation for t ...
The creator economy is exploding, with one estimate that it will grow by $500 billion over the next four ye ...
Meta has introduced generative AI tools designed to help advertisers capitalize on changing user behavior across Facebook and Instagram. ...
A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to suppo ...
PepsiCo recently found common ground between the two vice presidential candidates-enough to create commercials that aired right before their deb ...
Horizon Media today announced a partnership with Akkio, an AI marketing data analytics startup that is designed to streamline the med ...
A campaign asks: What does it mean to be on-brand in an AI world? ...
"There's a conga line of men outside my door, telling me what they want, when they want it, and h ...
On average, 41% of audio ads generated correct brand recall compared to the 38% norm for other ads, per den ...
The standards come from an ad hoc collaboration of OMG agencies, clients and media partners dubbed the "Council on Accountabili ...
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spent Well" analysis of the current TV/streaming marketplace, a ...
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads to the most relevant audiences. Following earlier betas, ne ...
On the eve of this week's annual summit in New York City, DPAA chief Barry Frey talks about the pow ...
During Advertising Week New York, Snapchat will be showing a Halloween-inspired immersive AR content series featuring the app's top creato ...
However, more than half (55%) of them have no plans to ever work full-time in the office again, up fr ...
To help advertisers reach engaged viewers, YouTube will launch a feature called Moment Blast designed for brands to raise awarene ...
Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has join ...
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at a ...
The takeover, which runs today through Advertising Week this week, includes augmented-reality apps as well as limited-edition merch purchasable on ...
The online gambling on local TV advertising totaled $154 million in the first quarter of 2021. ...
Event organizers announced today that a "reimagined" conference would take place Sept. 29-October 8 across six global markets in li ...
The fight for women's representation in the industry joined ranks with calls for greater diversity and stronger brand purpose ...
When they run a tv ad on Disney's channels, advertisers can now track exactly how many people really saw t ...
Motherhood at work is a worthy matter to address, but the actual conversation at an Advertising Week session today reveal ...
The Publicis Groupe CEO told an Advertising Week crowd that the transaction was an opportunity the Groupe could not affo ...
Although issue-based messaging works across all generations, Millennials and Gen Z are more likely to be inspired by messages ...
Adobe's Voices of the Generations survey found respondents, regardless of age, are not willing to let companies off the ho ...
According to panelists at an Advertising Week session today in New York, human-centric skills will always be in high deman ...
AARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" of images for agencies and brands to use ...
As head of innovation at Zenith, Tom Goodwin spends much of his time traveling around the world speaking at event ...
"OOH is Real" is the theme of a campaign that will hyper-target ad execs and media planners and buyers wi ...
YouTube on Monday at Advertising Week New York plans to announce Video reach campaigns, which marketers may find much easi ...
Colle McVoy has taken its own page in the Advertising Week program guide to playfully start a rivalry by suggesti ...
Marketers and media and tech companies face the issue of how today's younger consumers will watch video -- a top ...
One thing has to go: the chief digital officer title, Law told Advertising Week attendees at a Thursday session. ...
Consumption habits for younger viewers are distinct - a heavier emphasis on mobile and a desire to stream shows fr ...
"The shift we are trying to make is [from] mass marketing to building relationships with people," said a Mondelez execut ...
With its overwhelmingly young male audience, the market appears ripe for expansion. Brands are eager to make an impact wi ...
Brands now use tech to understand the human behind the computer. How can they communicate that empathy in messaging? ...
David Schwimmer, who partnered with the Ad Council and director Sigal Avin on the ads, discussed them during Advertising W ...
He's no dummy, but Alex Bogusky played one (of sorts) during an Advertising Week session Wednesday that was largely abo ...
Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorability or unfavorability, he said during a panel. ...
There's no right or wrong answer, according to panelists at an Advertising Week session on Tuesday. ...
In between slides of his family, Goodby reminisced about great advertising. "I am so old, I actually met David Ogilvy ...
An Advertising Week panel discussed six-second ads, which have become commonplace in digital video advertising. ...
Bottom line -- based on the questions and answers at an Advertising Week session Monday afternoon, it will be ...
Female agency CEOs gathered to discuss what's next for the diversity movement. ...
Consumers "expect brands to take a stance and not just put out ads," said one CMO. ...
Committing to diversity "is a long-term proposition," said PwC's Shannon Schuyler, principal, chief purpose officer and corporate responsibility leader ...
Unstereotyping is challenging norms like having a panel full of men talking about the future of women, said one panel ...
When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current mark ...
That sounds like something a creative person would say to a media person back in the "Mad Men" days, short ...
That's according to a new survey released by JWT at Advertising Week NY. JWT's The Innovation Group and SONAR queri ...
It's really a sad commentary on the racial and political tensions still permeating our society when someone's big idea ...
Unilever is increasingly using social listening to learn about consumer behavior, says company CMO Keith Weed. The technique enables markete ...
While data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. ...
Mediabrands described the arrangement as its largest analytics and data integration alliance to date, with 14 markets impacted across t ...
Greg Stern, founding partner of BSSP, has been named chairman of the board of the 4As, effective October 1. ...
There were differing points of view expressed at an Advertising Week NY session on the topic. Brand America is "mess ...
Panelists at a Tuesday Advertising Week session on programmatic applauded the growing number of players, like Target Media Network a ...
Special kudos to Brightcove, which has been tasked with live-streaming every event being produced at the weeklong conference. A top-not ...
According to Tham Khai Meng Worldwide CCO, Ogilvy & Mather, the landscape may be chaotic but the opportunities for telli ...
At a Tuesday panel session in New York's SoHo district, PSFK's Piers Fawkes, Scott Lachut and Adriana Krasniansky discussed t ...
A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, a ...
Leaders must create a corporate culture that is reflective of the broader society, panelists at an Advertising Week event ...
It is increasingly important to communicate with consumers one on one, said Weed at Advertising Week on Monday. That mea ...
Various forms of robots are popping up everywhere and Advertising Week is no exception. Robots of two different flavors we ...
No doubt they're both heavyweights in their industries, advertising and journalism, respectively. But their one-on-one Monday at Advertising Week N ...
That's what Sean Reardon, CEO of Zenith USA and Moxie, believes. "If we were taking care of clients, they wouldn ...
Expanding the use of its Custom Affinity Audiences, YouTube will allow marketers to reach consumers based on the searches th ...
"I have never seen a better case of burning out and acting out," Uber board member Arianna Huffington told ...
Just in time for Adweek, Rubicon Project, one of advertising's biggest programmatic players, and the Ad Council have announced ...
One year ago, HP issued a challenge to its top agencies to improve the level of diversity staffing within t ...
Artificial intelligence is showing up in many places and one global luxury brand is tapping it for everything from ...
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New Yo ...
The official print guide to Advertising Week, looking very much like a small city phone book (for those too you ...
An estimated 50,000 industry insiders will gather in New York for Advertising Week between Sept. 25 and Sept. 29. Me ...
The Interactive Advertising Bureau (IAB) announced it's launching a series of limited-attendance events featuring industry leaders. The first dozen invitation-on ...
You want some influence marketing quickly -- with not much accountability, or even reality? The Russians have something to se ...
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology ...
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the late ...
"I don't see the [ad agency] holding companies doing much," Sean Baker, President, IMM, told the OMMA Denver audience duri ...
During his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Officer of Batshit Crazy Ventures, noted that as t ...
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linzer, Vice President of Owned Media, iCrossing, explained ...
In a short time, influencer marketing has evolved to the point where celebrity endorsements are no longer seen as t ...
Influencer marketing campaigns are hard to measure because not only do they fit into many spheres of media, but th ...
Sometimes, buying programmatic inventory on the open marketplace is a far better use of budget than buying programmatic directly fr ...
What are the biggest challenges for creatives? During the "Can Programmatic Tell Stories?" panel at OMMA Denver, Corien de Jon ...
Celebrities might seem to be obvious choice to be digital media influencers in selling products and services. But in reali ...
Three Facebook users have filed a class-action complaint alleging that the company violates federal civil rights laws by publishing housi ...
Are influencers set to replace creatives at ad agencies? Jeremy Simon, Director of Influencer & Partnership Marketing, Attention Global ask ...
What do you do when an influencer marketing campaign goes wrong? Joe McCambley, SVP Content Marketing, POP, asked this questi ...
Why is influencer marketing a sellers' market? Speaking on the "Finding the Right KPIs for Influencer Campaigns" panel at OM ...
The Internet of Things might see better conversations between humans and devices, thanks to a new competition, with agency executiv ...
More than half of companies participating in a recent survey said the applications they find the most essential apply intelligenc ...
Not all agencies see eye-to-eye when it comes to using chatbots. Agency executive perspectives on brands using AI-driven chatbots ...
Is the political ad dead? That was the provocative question asked of a panel of executives in the political a ...
Various technological elements are inching the Internet of Things along, closer to the realization of true one-to-one engagements. In additi ...
Industry executives are collaborating on Peace Brief to reduce the numbers of both the unarmed U.S. citizens who have be ...
During the final presentation at Advertising Week 2016, companies discussed whether an AOR is irrelevant in today's landscape. ...
During an Advertising Week panel, CP+B chairman Chuck Porter and global CEO Lori Senecal described how their agency is thrivi ...
Keith Reinhard joined DDB North America's Wendy Clark for a frank discussion about the current state of advertising and i ...
Canvas Worldwide's Paul Woolmington and Horizon's Bill Koenigsberg discussed the challenges in building today's workforce during Advertising Week 2016. ...