Advertising Week Launches 'Great Minds Think Unalike' Campaign

Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.

The campaign is designed to be transportable to other markets where the Advertising Week organization also holds major events: London, Tokyo, Mexico City and Sydney.

The campaign — which is running on digital channels, OOH and print, and developed by Barker — has the tagline “Great Minds Think Unalike.” The visuals feature composite multicultural hands under the tagline.

“A hand expresses so much — from our choice of jewelry and fashion to our tattoos and scars. They reveal our style, our line of work, our story,” said Maya Kagan, associate creative director, BARKER. “This campaign visually embodies differing viewpoints by bringing to life the people behind them, through their hands."

Diversity, of course, is at the heart of an ongoing cultural and political debate. And it's top of mind in adland, where agencies and clients are redoubling efforts to make their marketing teams and messaging more diverse.

A number of sessions at Advertising Week New York will address diversity, including an event Monday hosted by HP that will detail how its top agencies met its challenge a year ago to make client teams servicing the account more diverse. The client will also disclose new initiatives that it will be rolling out on the diversity front.

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