Ad folks may strut from the Croisette into the Palais with a certain degree of swagger, but that doesn't mean they actually have confidence. But Sun Trust Bank CMO Susan Somersille -- with an assist from Strawberry Frog founder Scott Goodson and award-winning actor David Oyelowo -- provided some tips on how to create and sustain it.
The going rumor at Cannes is that organizers are flooding the Festival with youngsters (students get free passes) to ensure their accumulated numbers are high as paid registrations plummeted this year.
Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO Keith Weed warned of even greater challenges and unintended consequences from digital marketing platforms likely to come in the next five years. "Something that will make life a lot more difficult," Weed said, will be "the whole shift into voice."
That, more or less, was the takeaway from Dentsu's "Androids, AI and the Future Presentation" during the opening day of the Festival of Creativity in Cannes, France. Or, as Kei Wakabayashi, editor of Blkswn Publishers, explained during the session, humans create new technology, in part, to understand what it is to be human. "When a digital book comes out, you get to think about what a book was in the first place," he explained, adding rhetorically, "What was the value of physical books? "I think that goes the same with AI. Something like AI comes along and it really makes ...
Want to know how to transform a century-old ad agency culture into one of the creatively hottest and most award- and new business-winning ones? It's easy -- all you need to do is get your hygge on. That's more or less what Grey Advertising Global Creative Chairman Per Pedersen told attendees during his "The Future Belongs to the Rule Breaks" presentation during the opening day today at the Festival of Creativity in Cannes, France. "Hygge," is a Danish word losing translating into what happens when people gather, form bonds and feelings of well-being and togetherness.
A byproduct of the always-on world of digital media is that marketing is finally catching up with the "real world." Think about that for a moment. Or, as Bank of America Senior Vice President, Enterprise Media Planning, Investment and Measurement Lou Paskalis put it, "Life is real time." That may seem obvious to some folks, but it's actually a remarkable insight for one of the world's biggest brand marketers to acknowledge on stage during one of the ad industry's preeminent events: Advertising Week.
How do you become a video-first business? Make lots of video. At least that was the answer panelists gave during an Advertising Week panel on Thursday. The bigger issues, they said, concern technology and data -- including what platforms video publishers use to distribute, what data they use to analyze and optimize, and what revenue models they use to ensure a meaningful return on those investments.
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.
David Droga opened a Cannes Lions panel Friday by winning the festival's prestigious Lion of St. Marks award, but he ended it by saying he really wanted to win an election to become Prime Minster of Australia. The Droga5 founder and Aussie native said: "One day, when I have advertising out of my system, I want to be Prime Minister of Australia."
International Monetary Fund's Christine Lagarde joined her longtime friend Maurice Levy from Publicis on the Cannes stage Friday to discuss how the IMF is using creative solutions to help fight gender inequality. Among the takeaways: Great ideas are the fuel of progress. Creativity is the fuel of change.