A byproduct of the always-on world of digital media is that marketing is finally catching up with the "real world." Think about that for a moment. Or, as Bank of America Senior Vice President, Enterprise Media Planning, Investment and Measurement Lou Paskalis put it, "Life is real time." That may seem obvious to some folks, but it's actually a remarkable insight for one of the world's biggest brand marketers to acknowledge on stage during one of the ad industry's preeminent events: Advertising Week.
How do you become a video-first business? Make lots of video. At least that was the answer panelists gave during an Advertising Week panel on Thursday. The bigger issues, they said, concern technology and data -- including what platforms video publishers use to distribute, what data they use to analyze and optimize, and what revenue models they use to ensure a meaningful return on those investments.
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.
David Droga opened a Cannes Lions panel Friday by winning the festival's prestigious Lion of St. Marks award, but he ended it by saying he really wanted to win an election to become Prime Minster of Australia. The Droga5 founder and Aussie native said: "One day, when I have advertising out of my system, I want to be Prime Minister of Australia."
International Monetary Fund's Christine Lagarde joined her longtime friend Maurice Levy from Publicis on the Cannes stage Friday to discuss how the IMF is using creative solutions to help fight gender inequality. Among the takeaways: Great ideas are the fuel of progress. Creativity is the fuel of change.
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP CEO Martin Sorrell for a wide-ranging discussion at Cannes on Friday.
In one of the more amusing panels during the Cannes Lions Festival of Creativity, Grey New York's Alice Ericsson hosted members from the Russian punk rock advocacy group Pussy Riot for a master class in activism.
People want to be part of something bigger than themselves and football and music, in particular, have emerged as the ultimate common denominators in connecting individuals, says Copa90's James Kirkham who spoke at the Cannes Festival today.
There are twice as many male characters in ads than female characters: 25% of ads feature men only, while only 5% of ads feature women only. Men are also six times more likely than women (18% vs. 3%) to be used as voiceover performers.
In a world of constant technological disruption, it is better to disrupt your own business model before the marketplace disrupts it for you. That was the advice the team from Interpublic's R/GA unit gave to other agencies attending the Festival of Creativity in Cannes, France, Wednesday morning.