SheBuysCars.com’s Scotty Reiss led a panel discussion of how women and driving trends and innovations in the automotive realm.  Jane Francisco, editor-in-chief of Good Housekeeping and Rachel Nguyen, executive director of Nissan Future Lab, agreed that women and men have different approaches when it comes to buying vehicles.  Women are incredibly well-researched consumers, the panelists agreed.  “By the time a woman walks into a showroom, it’s really the dealer’s sale to loose,” Nguyen says. Women are more emotionally driven when they purchase a vehicle. They think about how they are going to use a vehicle versus men, who are …

Mia Phillips, Toyota director of multicultural & brand strategy, spoke to the MediaPost conference audience about the automaker's evolving approach to marketing to the growing multicultural market.