At a Cannes Lions session on AI Thursday, PHD CEO Guy Marks reminded people of the "year of mobile," which stretched into many years beyond that before mobile evolved into the key marketing driver that it is today.

The Social Influencer campaign, orchestrated by GForce Grey on behalf of ultimate fighting league RFC, was awarded a Gold Lion.

The campaign, led by Ogilvy PR has been one of the most talked about campaigns of the year having started with rumors planted on social media that the actor was involved in the development of skincare brand CeraVe.

The campaign, called "Handshake Hunt," was created by agency Gut Sao Paulo for Brazilian online commerce giant Mercado Libre, which partnered with Brazilian TV network Globo on the effort.

New Yorker Writer and author Kyle Chayka, TV show creator Lucia Aniello and TBWA's Erin Riley and Jen Costello riffed on the subject Wednesday at Cannes Debussy Theater.

This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation.

Stagwell is now integrating Google Cloud AI across several of its products including, Propellers, a new tool built for internal creative teams to improve their processes from ideation to execution.

Part of what sets this project apart is its open-source nature. Sol Cement made the tiles a copyright-free invention, encouraging global adoption by cities, organizations, or individuals to improve urban accessibility for the visually impaired.

CANNES, France -- The show, "A Touch More Life," was unveiled during a live taping at Stagwell's Sports Beach here.

CANNES, France -- Oddly, Musk touted X as more of a B2B targeting platform capable of reaching Silicon Valley elites like Marc Benioff, Michael Dell and Marc Andreessen than a mass marketing medium.