BET announced nine new shows at its upfront presentation in New York on Wednesday. But the network is also emphasizing a planned relaunch of its digital platforms next week as a crucial component of its sales and marketing efforts.
At the upfront, the network debuted Azteca RPM, which stands for Real-time Participation Media, a tool that will provide prospective advertisers with detailed measurement of the ways in which second screens surround their brand from TV to mobile second-screen multitasking. It also created a new digital studio called Azteca Glassworks for producing branded content.
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