by Adam Buckman on May 12, 4:00 PM
If the recent past is any indication, the broadcast networks will get their shortest upfront shift ever this year. If they get noticed at all.
by Adam Buckman on May 12, 9:32 AM
'Twas the days before Upfront Week, and plenty of news was already breaking.
by Joe Mandese on May 12, 8:10 AM
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brandon Tartikoff handed me in 1984, just after he unveiled a new show on the network's prime-time schedule: "The Cosby Show."
by Joe Mandese on May 12, 8:10 AM
Thirty-five years ago, I began writing a story just like this one. The article, for the now-defunct "Marketing & Media Decisions" magazine, was about the role the annual upfront network television marketplace plays in priming the media pumps on Madison Avenue.
by Joe Mandese on May 11, 12:17 PM
Well, they weren't exactly ADUs, but due to a glitch, recordings of their newfront presentations kicked off the IAB's podcast upfront.
by Joe Mandese on May 11, 9:28 AM
The Interactive Advertising Bureau report projects spending will expand to nearly $4 billion by 2025, despite the fact that growth began decelerating in the fourth quarter of 2022, the last based on compiled data.
by Joe Mandese on May 11, 8:53 AM
The Hollywood Reporter reported that the presentation, which originally was slated to be in-person, beginning May 17 at 5 PM, followed by a reception with ad execs, will now be streaming-only.
by Joe Mandese on May 10, 1:11 PM
The Magna/Vox Media study was released today on the eve of tomorrow's IAB Podcast Upfront.
by Adam Buckman on May 10, 12:10 PM
The announcement leans heavily on returning series, but three new (all unscripted) shows were announced, including a USA Network series described as a "social experiment."
by Joe Mandese on May 9, 9:29 AM
On the heels of last week's 2023 NewFronts, the Interactive Advertising Bureau (IAB) Thursday will host its Podcast Upfront, accessible both in-person as well as streamed online.