Grand Prix awards were also given in the entertainment sports (Xbox Games Pass) and music (Diageo) categories.

The health agency is making a big impression outside of its wheelhouse with awards in film, entertainment and other mainstream categories.

The core of the campaign consisted of a series of children's audiobooks that integrated the sometimes-frightening sounds made by the MRI device into fun elements of the stories.

CANNES, France - A funny thing happened on the way to the Palais this morning. We bumped into "SNL's" Kenan Thompson and he was pitching mayonnaise. Actually, he was on stage sharing some of the comedic secret sauce he's learned from 21 years as an "SNL" cast member, actor, producer, and occasional product pitchman, which is that unlike Hellmann's mayonnaise, humor is not something you can capture in a bottle. At least not the kind that goes viral and becomes an instantaneous part of popular culture.

The company says the new production unit empowers clients to achieve unparalleled scale, speed, accuracy and creativity in their marketing campaigns.

LOLA MullenLowe, Madrid was the agency for Magnum Ice Cream and BBDO Colenso worked with dog shelter Pedigree.

The campaign is anchored by a humorous minidocumentaryabout the rise and decline of the barf bag-presumably because more people take Dramamine and don't need to, well, barf as much when on the go.

Speaking from the Debussy Stage at the Palais, the bestselling author defined what a brand is, expounded on creativity and explained how AI helps him navigate life.

CANNES, France -- "Getting an audience with you is rare for everyone in the room," David Droga observed halfway through his fireside chat with OpenAI CTO Mira Murati here this morning, which was dominated more by Droga himself than his guest.

CANNES, France - A lot of celebrity brand marketers talk about authenticity, but the married couple team of John Legend and Chrissy Teigen embody it, even when their political and social outspokenness gets them in hot water with both consumers and retail distributors.