• by Joe Mandese , 11 hours ago

Asia took bronze, silver and gold in the Young Lions media award category this morning, including South Korea's Cheil Worldwide's Bonkyung Koo and Yerin Jang gold-winning execution for "The Note: I'm Here."

Carat Hong Kong's Choy Ching Yung and Chi Hiu Huen took sivler for "Count Us Both."

TBWA/Hakuhodo Japan's Erina Yokota and Riko Uesugi took bronze for "HandsUp4Uncounted."

More than 400 young pros took part in the Young Lions competition, which were judged by members of the Cannes Lions juries during the festival.

For this year's competition, the ABC Global Alliance asked competitors to craft a campaign that makes the undercounting of advanced breast cancer impossible to ignore.