- YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
To help advertisers reach engaged viewers, YouTube will launch a feature call ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Dow Jones Data Identifies B2B Content-Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, October 25, 2021
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TV
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
The online gambling on local TV advertising totaled $154 million in t ...
- Advertising Week Pivots To Global Virtual Event This Fall
MAD, Steve McClellan - Thursday, July 16, 2020
Event organizers announced today that a "reimagined" conference would take place Sep ...
- How Women's Representation Became The Unofficial Theme Of Advertising Week
MediaDailyNews, Erin Allsman - Monday, November 4, 2019
The fight for women's representation in the industry joined ranks with cal ...
- The Roundel Disney Deal: A Harbinger Of Things To Come?
MediaDailyNews, Sarah Ivey - Friday, October 4, 2019
When they run a tv ad on Disney's channels, advertisers can n ...
- Mom Bosses Talk About Their Life Woes
MAD, Larissa Faw - Thursday, September 26, 2019
Motherhood at work is a worthy matter to address, but the actu ...
- Survey Finds Age Determines Online Gullibility
MAD, Larissa Faw - Tuesday, September 24, 2019
Adobe's Voices of the Generations survey found respondents, regardless of age, a ...
- Study Evaluates Political Messaging Approaches
MAD, Larissa Faw - Tuesday, September 24, 2019
Although issue-based messaging works across all generations, Millennials and Gen Z a ...
- Sadoun: Epsilon Deal Was 'Expensive' But Essential
MAD, Larissa Faw - Tuesday, September 24, 2019
The Publicis Groupe CEO told an Advertising Week crowd that the transacti ...
- AARP Calls Out Adland For Stereotypical Portrayals Of Older Americans
MAD, Larissa Faw - Monday, September 23, 2019
AARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" ...
- Future Of Work Requires Reimagining Education
MAD, Larissa Faw - Monday, September 23, 2019
According to panelists at an Advertising Week session today in New Yor ...
- YouTube Automates, Simplifies Choosing Video Ads To Serve Up
Digital News Daily, Laurie Sullivan - Monday, September 23, 2019
YouTube on Monday at Advertising Week New York plans to announce Vid ...
- Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising Week
MAD, Larissa Faw - Saturday, September 21, 2019
Colle McVoy has taken its own page in the Advertising Week progr ...
- Outdoor Media Targets Advertising Week
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
"OOH is Real" is the theme of a campaign that will hyper-targ ...
- Why Tom Goodwin Just Launched The Most Interesting Site You'll Hear About This Week, Literally
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
As head of innovation at Zenith, Tom Goodwin spends much of h ...
- Media And Technology Companies Grapple With How Younger Consumers Watch Video
Video Insider, Alex Weprin - Tuesday, October 9, 2018
Marketers and media and tech companies face the issue of how today ...
- The Future Of Agencies According To Nick Law
MAD, Larissa Faw - Friday, October 5, 2018
One thing has to go: the chief digital officer title, Law to ...
- Authenticity Helpful When Brands Engage With Esports
Digital News Daily, Alex Weprin - Thursday, October 4, 2018
With its overwhelmingly young male audience, the market appears ripe for expansio ...
- Gen Z 'More Receptive' To Advertising Than Older Generations
Digital News Daily, Alex Weprin - Thursday, October 4, 2018
Consumption habits for younger viewers are distinct - a heavier emphasis ...
- How Empathy Drives Marketing Communications
MAD, Larissa Faw - Thursday, October 4, 2018
Brands now use tech to understand the human behind the computer. H ...
- How Legacy Brands Are Staying Relevant For Today's Consumer
MAD, Larissa Faw - Thursday, October 4, 2018
"The shift we are trying to make is [from] mass marketing ...
- So Much Data: How Do You Get Insights?
MAD, Larissa Faw - Wednesday, October 3, 2018
Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorabili ...
- Alex Bogusky: Agency Pro, Bionic Mannequin
MAD, Steve McClellan - Wednesday, October 3, 2018
He's no dummy, but Alex Bogusky played one (of sorts) during ...
- #ThatsHarrassment Video Viewership Spikes Post-Kavanaugh Hearing
MAD, Larissa Faw - Wednesday, October 3, 2018
David Schwimmer, who partnered with the Ad Council and director Sigal Av ...
- Six-Second Ads: It's All About The Context
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
An Advertising Week panel discussed six-second ads, which have become commonplace ...
- Goodby: Be Naughty And Save Advertising
MAD, Larissa Faw - Tuesday, October 2, 2018
In between slides of his family, Goodby reminisced about great advertising. ...
- Are Agency Trading Desks Better Than In-House Operations?
MAD, Larissa Faw - Tuesday, October 2, 2018
There's no right or wrong answer, according to panelists at an Advertisi ...