Tag results for "advertising week"
- While 'Brand America' Is Taking Its Lumps, American Brands Remain Well-RegardedThat's according to a new survey released by JWT at Advertising Week ...
- 'Give Us The Data And Get Out Of The Room'That sounds like something a creative person would say to a media ...
- 4As Names BSSP's Stern Chairman, Succeeding Horizon Media's KoenigsbergGreg Stern, founding partner of BSSP, has been named chairman of the ...
- IPG Mediabrands Strikes Deal For Access To Acxiom Data Mediabrands described the arrangement as its largest analytics and data integration alliance ...
- The Yin And Yang Of Creative And DataWhile data drives increasingly precise and in-the-moment targeting, creative is still at ...
- Despite Trump's Input, Social Media Is A Useful Marketing ToolUnilever is increasingly using social listening to learn about consumer behavior, says ...
- Creating A Different Kind Of Brief-To Save LivesIt's really a sad commentary on the racial and political tensions still ...
- Knowledge Gap: Circumventing The Walled GardensPanelists at a Tuesday Advertising Week session on programmatic applauded the growing ...
- Is Brand America In Trouble? There were differing points of view expressed at an Advertising Week NY ...
- Trust Remains Major Challenge For Advertising Industry, CMO Council SaysA report released during Advertising Week analyzes the impact of digital advertising ...
- Keith Weed At Advertising Week: Digital Supply Chain Is 'Still Murky' It is increasingly important to communicate with consumers one on one, said ...
- Execs Grapple With Diversity Issues At Advertising Week Leaders must create a corporate culture that is reflective of the broader ...
- PSFK Unveils Experiential PlaybookAt a Tuesday panel session in New York's SoHo district, PSFK's Piers ...
- Making Sense Of Today's Chaotic Media LandscapeAccording to Tham Khai Meng Worldwide CCO, Ogilvy & Mather, the landscape ...
- Check Out This Advertising Week Panel To Make Sense Of Data!Special kudos to Brightcove, which has been tasked with live-streaming every event ...
- Real Estate Robot, AI Dragon Meet Advertising Week Various forms of robots are popping up everywhere and Advertising Week is ...
- Getting Uber Back On Track "I have never seen a better case of burning out and acting ...
- Have Clients Issued An 'Indictment' Of The Current Ad Agency Model? That's what Sean Reardon, CEO of Zenith USA and Moxie, believes. "If ...
- Sorrell Vs. Auletta: Advertising Week's Thrilla In Manila? No doubt they're both heavyweights in their industries, advertising and journalism, respectively. ...
- YouTube Uses Search Data, Creates Thousands Of Ads From Assets In One Video CampaignExpanding the use of its Custom Affinity Audiences, YouTube will allow marketers ...
- Cosabella Lingerie Balances AI With HumansArtificial intelligence is showing up in many places and one global luxury ...
- One Year Later: HP's Agency Diversity Report CardsOne year ago, HP issued a challenge to its top agencies to ...
- Advertising Week Launches 'Great Minds Think Unalike' CampaignAdvertising Week has unveiled a new ad campaign promoting its mission on ...
- Ad Council Extends Reach (Big Time!) With New Rubicon Project AllianceJust in time for Adweek, Rubicon Project, one of advertising's biggest programmatic ...
- At Advertising Week, You Get What Someone Else Paid ForThe official print guide to Advertising Week, looking very much like a ...
- Meet Mari Kim Novak, President Of Advertising WeekAn estimated 50,000 industry insiders will gather in New York for Advertising ...
- IAB Bows Series Of Industry Leader TalksThe Interactive Advertising Bureau (IAB) announced it's launching a series of limited-attendance ...
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TVThe U.S. will remain the primary engine driving the global ad economy ...
- Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting OptionsThree Facebook users have filed a class-action complaint alleging that the company ...
- Influencers are the New CreativesAre influencers set to replace creatives at ad agencies? Jeremy Simon, Director ...
