Tag results for "advertising week"
- Media And Technology Companies Grapple With How Younger Consumers Watch VideoMarketers and media and tech companies face the issue of how today's ...
- The Future Of Agencies According To Nick LawOne thing has to go: the chief digital officer title, Law told ...
- Authenticity Helpful When Brands Engage With EsportsWith its overwhelmingly young male audience, the market appears ripe for expansion. ...
- Gen Z 'More Receptive' To Advertising Than Older GenerationsConsumption habits for younger viewers are distinct - a heavier emphasis on ...
- How Empathy Drives Marketing CommunicationsBrands now use tech to understand the human behind the computer. How ...
- How Legacy Brands Are Staying Relevant For Today's Consumer"The shift we are trying to make is [from] mass marketing to ...
- So Much Data: How Do You Get Insights?Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorability ...
- Alex Bogusky: Agency Pro, Bionic MannequinHe's no dummy, but Alex Bogusky played one (of sorts) during an ...
- #ThatsHarrassment Video Viewership Spikes Post-Kavanaugh HearingDavid Schwimmer, who partnered with the Ad Council and director Sigal Avin ...
- Six-Second Ads: It's All About The ContextAn Advertising Week panel discussed six-second ads, which have become commonplace in ...
- Goodby: Be Naughty And Save AdvertisingIn between slides of his family, Goodby reminisced about great advertising. "I ...
- Are Agency Trading Desks Better Than In-House Operations?There's no right or wrong answer, according to panelists at an Advertising ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketplace ...
- CMOs Talk Authenticity, Engaging Consumers At Advertising WeekConsumers "expect brands to take a stance and not just put out ...
- White Adland Leaders Discuss Challenges Of Creating Diverse WorkforceCommitting to diversity "is a long-term proposition," said PwC's Shannon Schuyler, principal, ...
- 'Unstereotyping' Adland Still A Work In ProgressUnstereotyping is challenging norms like having a panel full of men talking ...
- Advertising's Path Forward From Time's UpFemale agency CEOs gathered to discuss what's next for the diversity movem ...
- Just How Accountable Is Advertising?Bottom line -- based on the questions and answers at an Advertising ...
- While 'Brand America' Is Taking Its Lumps, American Brands Remain Well-RegardedThat's according to a new survey released by JWT at Advertising Week ...
- 'Give Us The Data And Get Out Of The Room'That sounds like something a creative person would say to a media ...
- 4As Names BSSP's Stern Chairman, Succeeding Horizon Media's KoenigsbergGreg Stern, founding partner of BSSP, has been named chairman of the ...
- IPG Mediabrands Strikes Deal For Access To Acxiom Data Mediabrands described the arrangement as its largest analytics and data integration alliance ...
- The Yin And Yang Of Creative And DataWhile data drives increasingly precise and in-the-moment targeting, creative is still at ...
- Despite Trump's Input, Social Media Is A Useful Marketing ToolUnilever is increasingly using social listening to learn about consumer behavior, says ...
- Creating A Different Kind Of Brief-To Save LivesIt's really a sad commentary on the racial and political tensions still ...
- Knowledge Gap: Circumventing The Walled GardensPanelists at a Tuesday Advertising Week session on programmatic applauded the growing ...
- Is Brand America In Trouble? There were differing points of view expressed at an Advertising Week NY ...
- Trust Remains Major Challenge For Advertising Industry, CMO Council SaysA report released during Advertising Week analyzes the impact of digital advertising ...
- Keith Weed At Advertising Week: Digital Supply Chain Is 'Still Murky' It is increasingly important to communicate with consumers one on one, said ...
- Execs Grapple With Diversity Issues At Advertising Week Leaders must create a corporate culture that is reflective of the broader ...
