Tag results for "advertising week"
- Dow Jones Data Identifies B2B Content-Targeting StrategyTrigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TVThe online gambling on local TV advertising totaled $154 million in t ...
- Advertising Week Pivots To Global Virtual Event This FallEvent organizers announced today that a "reimagined" conference would take place Sep ...
- How Women's Representation Became The Unofficial Theme Of Advertising WeekThe fight for women's representation in the industry joined ranks with cal ...
- The Roundel Disney Deal: A Harbinger Of Things To Come?When they run a tv ad on Disney's channels, advertisers can n ...
- Mom Bosses Talk About Their Life WoesMotherhood at work is a worthy matter to address, but the actu ...
- Survey Finds Age Determines Online GullibilityAdobe's Voices of the Generations survey found respondents, regardless of age, a ...
- Study Evaluates Political Messaging ApproachesAlthough issue-based messaging works across all generations, Millennials and Gen Z a ...
- Sadoun: Epsilon Deal Was 'Expensive' But EssentialThe Publicis Groupe CEO told an Advertising Week crowd that the transacti ...
- AARP Calls Out Adland For Stereotypical Portrayals Of Older AmericansAARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" ...
- Future Of Work Requires Reimagining EducationAccording to panelists at an Advertising Week session today in New Yor ...
- YouTube Automates, Simplifies Choosing Video Ads To Serve UpYouTube on Monday at Advertising Week New York plans to announce Vid ...
- Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising WeekColle McVoy has taken its own page in the Advertising Week progr ...
- Outdoor Media Targets Advertising Week"OOH is Real" is the theme of a campaign that will hyper-targ ...
- Why Tom Goodwin Just Launched The Most Interesting Site You'll Hear About This Week, LiterallyAs head of innovation at Zenith, Tom Goodwin spends much of h ...
- Media And Technology Companies Grapple With How Younger Consumers Watch VideoMarketers and media and tech companies face the issue of how today ...
- The Future Of Agencies According To Nick LawOne thing has to go: the chief digital officer title, Law to ...
- Authenticity Helpful When Brands Engage With EsportsWith its overwhelmingly young male audience, the market appears ripe for expansio ...
- Gen Z 'More Receptive' To Advertising Than Older GenerationsConsumption habits for younger viewers are distinct - a heavier emphasis ...
- How Empathy Drives Marketing CommunicationsBrands now use tech to understand the human behind the computer. H ...
- How Legacy Brands Are Staying Relevant For Today's Consumer"The shift we are trying to make is [from] mass marketing ...
- So Much Data: How Do You Get Insights?Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorabili ...
- Alex Bogusky: Agency Pro, Bionic MannequinHe's no dummy, but Alex Bogusky played one (of sorts) during ...
- #ThatsHarrassment Video Viewership Spikes Post-Kavanaugh HearingDavid Schwimmer, who partnered with the Ad Council and director Sigal Av ...
- Six-Second Ads: It's All About The ContextAn Advertising Week panel discussed six-second ads, which have become commonplace ...
- Goodby: Be Naughty And Save AdvertisingIn between slides of his family, Goodby reminisced about great advertising. ...
- Are Agency Trading Desks Better Than In-House Operations?There's no right or wrong answer, according to panelists at an Advertisi ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketpla ...
- CMOs Talk Authenticity, Engaging Consumers At Advertising WeekConsumers "expect brands to take a stance and not just put o ...
