Tag results for "advertising week"
- The Roundel Disney Deal: A Harbinger Of Things To Come?When they run a tv ad on Disney's channels, advertisers can now ...
- Mom Bosses Talk About Their Life WoesMotherhood at work is a worthy matter to address, but the actual ...
- Survey Finds Age Determines Online GullibilityAdobe's Voices of the Generations survey found respondents, regardless of age, are ...
- Study Evaluates Political Messaging ApproachesAlthough issue-based messaging works across all generations, Millennials and Gen Z are ...
- Sadoun: Epsilon Deal Was 'Expensive' But EssentialThe Publicis Groupe CEO told an Advertising Week crowd that the transaction ...
- AARP Calls Out Adland For Stereotypical Portrayals Of Older AmericansAARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" of ...
- Future Of Work Requires Reimagining EducationAccording to panelists at an Advertising Week session today in New York, ...
- YouTube Automates, Simplifies Choosing Video Ads To Serve UpYouTube on Monday at Advertising Week New York plans to announce Video ...
- Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising WeekColle McVoy has taken its own page in the Advertising Week program ...
- Outdoor Media Targets Advertising Week"OOH is Real" is the theme of a campaign that will hyper-target ...
- Why Tom Goodwin Just Launched The Most Interesting Site You'll Hear About This Week, LiterallyAs head of innovation at Zenith, Tom Goodwin spends much of his ...
- Media And Technology Companies Grapple With How Younger Consumers Watch VideoMarketers and media and tech companies face the issue of how today's ...
- The Future Of Agencies According To Nick LawOne thing has to go: the chief digital officer title, Law told ...
- Authenticity Helpful When Brands Engage With EsportsWith its overwhelmingly young male audience, the market appears ripe for expansion. ...
- Gen Z 'More Receptive' To Advertising Than Older GenerationsConsumption habits for younger viewers are distinct - a heavier emphasis on ...
- How Empathy Drives Marketing CommunicationsBrands now use tech to understand the human behind the computer. How ...
- How Legacy Brands Are Staying Relevant For Today's Consumer"The shift we are trying to make is [from] mass marketing to ...
- So Much Data: How Do You Get Insights?Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorability ...
- Alex Bogusky: Agency Pro, Bionic MannequinHe's no dummy, but Alex Bogusky played one (of sorts) during an ...
- #ThatsHarrassment Video Viewership Spikes Post-Kavanaugh HearingDavid Schwimmer, who partnered with the Ad Council and director Sigal Avin ...
- Six-Second Ads: It's All About The ContextAn Advertising Week panel discussed six-second ads, which have become commonplace in ...
- Goodby: Be Naughty And Save AdvertisingIn between slides of his family, Goodby reminisced about great advertising. "I ...
- Are Agency Trading Desks Better Than In-House Operations?There's no right or wrong answer, according to panelists at an Advertising ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketplace ...
- CMOs Talk Authenticity, Engaging Consumers At Advertising WeekConsumers "expect brands to take a stance and not just put out ...
- White Adland Leaders Discuss Challenges Of Creating Diverse WorkforceCommitting to diversity "is a long-term proposition," said PwC's Shannon Schuyler, principal, ...
- 'Unstereotyping' Adland Still A Work In ProgressUnstereotyping is challenging norms like having a panel full of men talking ...
- Advertising's Path Forward From Time's UpFemale agency CEOs gathered to discuss what's next for the diversity movem ...
- Just How Accountable Is Advertising?Bottom line -- based on the questions and answers at an Advertising ...
- While 'Brand America' Is Taking Its Lumps, American Brands Remain Well-RegardedThat's according to a new survey released by JWT at Advertising Week ...
