Tag results for "advertising week"
- IAB Bows Series Of Industry Leader TalksThe Interactive Advertising Bureau (IAB) announced it's launching a series of limited-attendance ...
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TVThe U.S. will remain the primary engine driving the global ad economy ...
- Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting OptionsThree Facebook users have filed a class-action complaint alleging that the company ...
- Influencers are the New CreativesAre influencers set to replace creatives at ad agencies? Jeremy Simon, Director ...
- Why Influencer Marketing is a Sellers' MarketWhy is influencer marketing a sellers' market? Speaking on the "Finding the ...
- Influencer Campaign Gone Wrong What do you do when an influencer marketing campaign goes wrong? Joe ...
- Amazon Offers $2.5 Million In Student Competition For Better Alexa BotsThe Internet of Things might see better conversations between humans and devices, ...
- Is The AOR Dead Or Alive?During the final presentation at Advertising Week 2016, companies discussed whether an ...
- Agency Executives Come Together To Launch Peace BriefIndustry executives are collaborating on Peace Brief to reduce the numbers of ...
- Agencies Debate Time And Place To Use ChatbotsNot all agencies see eye-to-eye when it comes to using chatbots. Agency ...
- Execution Trumps Concept, Says Agency ExecVarious technological elements are inching the Internet of Things along, closer to ...
- Agency Of The FutureDuring a panel session at Advertising Week, execs discuss what agencies will ...
- No Way! I Won't Sell, Say IndependentsAt an Advertising Week panel, three independent agencies -- Venables Bell + ...
- What Men Want In AdsDuring the Man Code at Advertising Week, execs discussed how marketers best ...
- Thriving At An Ad Agency Today: Bury Your Ego, Chase Your FearCP+B's Chuck Porter and Lori Senecal were quizzed at an Advertising Week ...
- Horizon, Canvas Discuss Their Talent Growing PainsCanvas Worldwide's Paul Woolmington and Horizon's Bill Koenigsberg discussed the challenges in ...
- DDB Prefers Fables, Not FactsKeith Reinhard joined DDB North America's Wendy Clark for a frank discussion ...
- CP+B: How To Build Successful Global AgenciesDuring an Advertising Week panel, CP+B chairman Chuck Porter and global CEO ...
- Is The Political Ad Dead? Depends How You Look At ItIs the political ad dead? That was the provocative question asked of ...
- Advertisers Are Ready For IntelligenceMore than half of companies participating in a recent survey said the ...
- Agencies Look To Partnering For Consumer VR ExperiencesAlthough agency executives generally agree that the goal of using virtual reality ...
- How Absolut Took Virtual Reality To The MassesMany of the challenges of adopting and implementing any major new technological ...
- CEO To-Do List: Talent Search, Content Management, Cope With Pace Of ChangeAt an Advertising Week session with industry CEOs there was agreement that ...
- AT&T's Re-bundled Agency SolutionSpeaking at an Advertising Week event in New York today, Fiona Carter, ...
- Programmatic: Data, Consolidation, Direct Deals Are TrendsIndustry consolidation, the importance of data, ongoing tech and platform integrations, programmatic ...
- Connecting With VR/AR At Advertising WeekThe Internet of Things involves connecting countless devices of varying type and ...
- Advertisers Must Learn How To Use DataThe future of brand advertising and targeting resides in data, but too ...
- Do You Bring The $1 Million Team To That $50K Budget?It's the burning question for agencies when it comes to their clients ...
- Is There A Need For The Multicultural Agency?Multicultural shops convey mixed messages about their roles. They want to be ...
- How To Measure Attention While the industry can effectively develop messages for TV and traditional media, ...
