- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- How PepsiCo Has Tapped Culture To Better Connect With Consumers
MAD, Steve McClellan - Monday, October 7, 2024
PepsiCo recently found common ground between the two vice presidential candidates-enough ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- No Imitations Allowed! Breaking Paradigms With BECA's Founder
Brand Insider: Behind The Scenes, Lisa Singer - Monday, January 8, 2024
"There's a conga line of men outside my door, telling me wh ...
- OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The standards come from an ad hoc collaboration of OMG agencies, clien ...
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
Media 3.0, Joe Mandese - Thursday, October 19, 2023
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spe ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week
MediaDailyNews, Colin Kirkland - Friday, October 6, 2023
During Advertising Week New York, Snapchat will be showing a Halloween-inspired immersi ...
- Study Finds Only 19% Of Ad Execs Still Working From Home
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
However, more than half (55%) of them have no plans to ev ...
- YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
To help advertisers reach engaged viewers, YouTube will launch a feature call ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Dow Jones Data Identifies B2B Content-Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, October 25, 2021
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TV
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
The online gambling on local TV advertising totaled $154 million in t ...
- Advertising Week Pivots To Global Virtual Event This Fall
MAD, Steve McClellan - Thursday, July 16, 2020
Event organizers announced today that a "reimagined" conference would take place Sep ...
- How Women's Representation Became The Unofficial Theme Of Advertising Week
MediaDailyNews, Erin Allsman - Monday, November 4, 2019
The fight for women's representation in the industry joined ranks with cal ...
- The Roundel Disney Deal: A Harbinger Of Things To Come?
MediaDailyNews, Sarah Ivey - Friday, October 4, 2019
When they run a tv ad on Disney's channels, advertisers can n ...
- Mom Bosses Talk About Their Life Woes
MAD, Larissa Faw - Thursday, September 26, 2019
Motherhood at work is a worthy matter to address, but the actu ...
- Survey Finds Age Determines Online Gullibility
MAD, Larissa Faw - Tuesday, September 24, 2019
Adobe's Voices of the Generations survey found respondents, regardless of age, a ...
- Study Evaluates Political Messaging Approaches
MAD, Larissa Faw - Tuesday, September 24, 2019
Although issue-based messaging works across all generations, Millennials and Gen Z a ...
- Sadoun: Epsilon Deal Was 'Expensive' But Essential
MAD, Larissa Faw - Tuesday, September 24, 2019
The Publicis Groupe CEO told an Advertising Week crowd that the transacti ...
- AARP Calls Out Adland For Stereotypical Portrayals Of Older Americans
MAD, Larissa Faw - Monday, September 23, 2019
AARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" ...
- Future Of Work Requires Reimagining Education
MAD, Larissa Faw - Monday, September 23, 2019
According to panelists at an Advertising Week session today in New Yor ...
- YouTube Automates, Simplifies Choosing Video Ads To Serve Up
Digital News Daily, Laurie Sullivan - Monday, September 23, 2019
YouTube on Monday at Advertising Week New York plans to announce Vid ...
- Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising Week
MAD, Larissa Faw - Saturday, September 21, 2019
Colle McVoy has taken its own page in the Advertising Week progr ...
- Outdoor Media Targets Advertising Week
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
"OOH is Real" is the theme of a campaign that will hyper-targ ...
- Why Tom Goodwin Just Launched The Most Interesting Site You'll Hear About This Week, Literally
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
As head of innovation at Zenith, Tom Goodwin spends much of h ...
- Media And Technology Companies Grapple With How Younger Consumers Watch Video
Video Insider, Alex Weprin - Tuesday, October 9, 2018
Marketers and media and tech companies face the issue of how today ...