Tag results for "advertising week"
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketpla ...
- CMOs Talk Authenticity, Engaging Consumers At Advertising WeekConsumers "expect brands to take a stance and not just put o ...
- White Adland Leaders Discuss Challenges Of Creating Diverse WorkforceCommitting to diversity "is a long-term proposition," said PwC's Shannon Schuyler, principa ...
- 'Unstereotyping' Adland Still A Work In ProgressUnstereotyping is challenging norms like having a panel full of men talki ...
- Advertising's Path Forward From Time's UpFemale agency CEOs gathered to discuss what's next for the diversity movem ...
- Just How Accountable Is Advertising?Bottom line -- based on the questions and answers at an Advertisi ...
- While 'Brand America' Is Taking Its Lumps, American Brands Remain Well-RegardedThat's according to a new survey released by JWT at Advertising We ...
- 'Give Us The Data And Get Out Of The Room'That sounds like something a creative person would say to a med ...
- 4As Names BSSP's Stern Chairman, Succeeding Horizon Media's KoenigsbergGreg Stern, founding partner of BSSP, has been named chairman of t ...
- IPG Mediabrands Strikes Deal For Access To Acxiom Data Mediabrands described the arrangement as its largest analytics and data integration allian ...
- The Yin And Yang Of Creative And DataWhile data drives increasingly precise and in-the-moment targeting, creative is still ...
- Despite Trump's Input, Social Media Is A Useful Marketing ToolUnilever is increasingly using social listening to learn about consumer behavior, sa ...
- Creating A Different Kind Of Brief-To Save LivesIt's really a sad commentary on the racial and political tensions sti ...
- Knowledge Gap: Circumventing The Walled GardensPanelists at a Tuesday Advertising Week session on programmatic applauded the growi ...
- Is Brand America In Trouble? There were differing points of view expressed at an Advertising Week ...
- Trust Remains Major Challenge For Advertising Industry, CMO Council SaysA report released during Advertising Week analyzes the impact of digital advertisi ...
- Keith Weed At Advertising Week: Digital Supply Chain Is 'Still Murky' It is increasingly important to communicate with consumers one on one, sa ...
- Execs Grapple With Diversity Issues At Advertising Week Leaders must create a corporate culture that is reflective of the broad ...
- PSFK Unveils Experiential PlaybookAt a Tuesday panel session in New York's SoHo district, PSFK's Pie ...
- Making Sense Of Today's Chaotic Media LandscapeAccording to Tham Khai Meng Worldwide CCO, Ogilvy & Mather, the landsca ...
- Check Out This Advertising Week Panel To Make Sense Of Data!Special kudos to Brightcove, which has been tasked with live-streaming every eve ...
- Real Estate Robot, AI Dragon Meet Advertising Week Various forms of robots are popping up everywhere and Advertising Week ...
- Getting Uber Back On Track "I have never seen a better case of burning out and acti ...
- Have Clients Issued An 'Indictment' Of The Current Ad Agency Model? That's what Sean Reardon, CEO of Zenith USA and Moxie, believes. " ...
- Sorrell Vs. Auletta: Advertising Week's Thrilla In Manila? No doubt they're both heavyweights in their industries, advertising and journalism, respectivel ...
- YouTube Uses Search Data, Creates Thousands Of Ads From Assets In One Video CampaignExpanding the use of its Custom Affinity Audiences, YouTube will allow markete ...
- Cosabella Lingerie Balances AI With HumansArtificial intelligence is showing up in many places and one global luxu ...
- One Year Later: HP's Agency Diversity Report CardsOne year ago, HP issued a challenge to its top agencies ...
- Advertising Week Launches 'Great Minds Think Unalike' CampaignAdvertising Week has unveiled a new ad campaign promoting its mission ...
- Ad Council Extends Reach (Big Time!) With New Rubicon Project AllianceJust in time for Adweek, Rubicon Project, one of advertising's biggest programmat ...
