- Have Clients Issued An 'Indictment' Of The Current Ad Agency Model?
MAD, Larissa Faw - Monday, September 25, 2017
That's what Sean Reardon, CEO of Zenith USA and Moxie, believes. " ...
- Sorrell Vs. Auletta: Advertising Week's Thrilla In Manila?
Mediapsssst, Richard Whitman - Monday, September 25, 2017
No doubt they're both heavyweights in their industries, advertising and journalism, respectivel ...
- YouTube Uses Search Data, Creates Thousands Of Ads From Assets In One Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 25, 2017
Expanding the use of its Custom Affinity Audiences, YouTube will allow markete ...
- Cosabella Lingerie Balances AI With Humans
Connected Thinking, Chuck Martin - Sunday, September 24, 2017
Artificial intelligence is showing up in many places and one global luxu ...
- One Year Later: HP's Agency Diversity Report Cards
MAD, Steve McClellan - Monday, September 25, 2017
One year ago, HP issued a challenge to its top agencies ...
- Advertising Week Launches 'Great Minds Think Unalike' Campaign
MediaPost Live, Larissa Faw - Saturday, September 23, 2017
Advertising Week has unveiled a new ad campaign promoting its mission ...
- Ad Council Extends Reach (Big Time!) With New Rubicon Project Alliance
Mediapsssst, Richard Whitman - Monday, September 25, 2017
Just in time for Adweek, Rubicon Project, one of advertising's biggest programmat ...
- At Advertising Week, You Get What Someone Else Paid For
MediaDailyNews, George Simpson - Thursday, September 14, 2017
The official print guide to Advertising Week, looking very much like ...
- Meet Mari Kim Novak, President Of Advertising Week
Digital News Daily, Laurie Sullivan - Wednesday, September 13, 2017
An estimated 50,000 industry insiders will gather in New York for Advertisi ...
- IAB Bows Series Of Industry Leader Talks
Digital News Daily, Tobi Elkin - Monday, July 31, 2017
The Interactive Advertising Bureau (IAB) announced it's launching a series of limited-attendan ...
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
MediaDailyNews, Joe Mandese - Monday, March 27, 2017
The U.S. will remain the primary engine driving the global ad econo ...
- Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting Options
Daily Online Examiner, Wendy Davis - Monday, November 7, 2016
Three Facebook users have filed a class-action complaint alleging that the compa ...
- Influencers are the New Creatives
Show Daily: Videos, Ross Fadner - Tuesday, October 4, 2016
Are influencers set to replace creatives at ad agencies? Jeremy Simon, Direct ...
- Why Influencer Marketing is a Sellers' Market
Show Daily: Videos, Ross Fadner - Tuesday, October 4, 2016
Why is influencer marketing a sellers' market? Speaking on the "Finding t ...
- Influencer Campaign Gone Wrong
Show Daily: Videos, Ross Fadner - Tuesday, October 4, 2016
What do you do when an influencer marketing campaign goes wrong? J ...
- Amazon Offers $2.5 Million In Student Competition For Better Alexa Bots
AI & IoT Daily, Chase Martin - Sunday, October 2, 2016
The Internet of Things might see better conversations between humans and device ...
- Is The AOR Dead Or Alive?
MAD, Larissa Faw - Friday, September 30, 2016
During the final presentation at Advertising Week 2016, companies discussed whether ...
- Agency Executives Come Together To Launch Peace Brief
MAD, Larissa Faw - Friday, September 30, 2016
Industry executives are collaborating on Peace Brief to reduce the numbers ...
- Agencies Debate Time And Place To Use Chatbots
AI & IoT Daily, Chase Martin - Friday, September 30, 2016
Not all agencies see eye-to-eye when it comes to using chatbots. Agen ...
- Execution Trumps Concept, Says Agency Exec
Connected Thinking, Chuck Martin - Friday, September 30, 2016
Various technological elements are inching the Internet of Things along, closer ...
- Agency Of The Future
MAD, Larissa Faw - Thursday, September 29, 2016
During a panel session at Advertising Week, execs discuss what agencies wi ...
- No Way! I Won't Sell, Say Independents
MAD, Larissa Faw - Thursday, September 29, 2016
At an Advertising Week panel, three independent agencies -- Venables Bell ...
- What Men Want In Ads
MAD, Larissa Faw - Thursday, September 29, 2016
During the Man Code at Advertising Week, execs discussed how marketers be ...
- Thriving At An Ad Agency Today: Bury Your Ego, Chase Your Fear
MAD, Steve McClellan - Thursday, September 29, 2016
CP+B's Chuck Porter and Lori Senecal were quizzed at an Advertising We ...
- Horizon, Canvas Discuss Their Talent Growing Pains
MAD, Larissa Faw - Thursday, September 29, 2016
Canvas Worldwide's Paul Woolmington and Horizon's Bill Koenigsberg discussed the challenges ...
- DDB Prefers Fables, Not Facts
MAD, Larissa Faw - Thursday, September 29, 2016
Keith Reinhard joined DDB North America's Wendy Clark for a frank discussi ...
- CP+B: How To Build Successful Global Agencies
MAD, Larissa Faw - Thursday, September 29, 2016
During an Advertising Week panel, CP+B chairman Chuck Porter and global C ...
- Is The Political Ad Dead? Depends How You Look At It
Red, White & Blog, Philip Rosenstein - Friday, September 30, 2016
Is the political ad dead? That was the provocative question asked ...
- Advertisers Are Ready For Intelligence
SearchBlog, Laurie Sullivan - Friday, September 30, 2016
More than half of companies participating in a recent survey said t ...
- Agencies Look To Partnering For Consumer VR Experiences
AI & IoT Daily, Chase Martin - Thursday, September 29, 2016
Although agency executives generally agree that the goal of using virtual reali ...