• by Ross Fadner , October 4, 2016

Are influencers set to replace creatives at ad agencies? Jeremy Simon, Director of Influencer & Partnership Marketing, Attention Global asked SnapChat influencer Harris Markowitz about the future of influencers and creatives at the OMMA Social event in New York City last week. Markowitz said he creates most of the integrations he does with brands on SnapChat, and he is always clear about communicating every step of the way to avoid confusion. 

Find the rest of this session, and more, at our OMMA Social Agenda page.