Commentary

Influencer Campaign Gone Wrong

What do you do when an influencer marketing campaign goes wrong? Joe McCambley, SVP Content Marketing, POP, asked this question to a panel of agencies, influencers and media companies at the OMMA Social event in New York City last week. Act quickly and decisively, but don’t panic, Jim Scott, Founder and Managing Partner, mono replied before delving into a personal anecdote.  


Find the rest of this session, and more, at our OMMA Social Agenda page.

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