• by Fern Siegel , 7 hours ago

Amani Duncan has been appointed CEO of marketing agency My Code.

Previously, as CEO of BBH USA, part of Publicis Groupe, she oversaw accounts such as Google, Netflix, Heineken U.S., Mattel and Walmart. She left BBH in fall 2022 and subsequently worked on her own consultancy. Before that, she held posts at MTV/Viacom, C.F. Martin Guitar, Virgin Records and Capitol Music Group/EMI.

As CEO, Duncan is charged with enhancing growth for the agency, as well as leading Intelligence Center, its in-house creative agency and publisher network.

“Amani has built her career on seeing culture from the inside out,” said Alexander Jutkowitz, executive chairman of My Code. “She understands that brands can’t sit on the sidelines. Her instinct for where audiences are headed, paired with her precision in execution, makes her uniquely equipped to help brands move in real-time.” 

My Code's mantra —"Decode, Develop, Direct" — integrates three core functions: decoding cultural signals through its Intelligence Center, developing authentic storytelling through its creative studio and agency (Remezcla Agency, B Code and Culture Suite teams), and directing content through various owned properties, including Remezcla Media Group, HipLATINA, La Opinión, and El Diario. 

Prior to joining My Code, Duncan served as a strategic advisor to independent creative agencies and currently serves as an independent board director for Fender Musical Instruments Corporation and advisory board member for Advertising Week New York.

“The rules of culture are rewritten every day, and brands need trusted advisors to navigate that complexity," said Duncan. "With a decade of expertise guiding Fortune 500 brands through the ever-changing cultural landscape, My Code delivers what matters most: access to a rapidly growing community that drives measurable business growth.”

Les Brun, Chairman-CEO of Ariel Alternatives, which holds a majority stake in My Code, added that Duncan's appointment “represents a significant milestone in My Code's evolution. Her ability to translate cultural insights into commercial success and creative strategy into measurable business outcomes makes her the best person to scale this platform and its category leadership.”

Duncan is also a founding member of Chief, an invitation-only private network focused on connecting and supporting women leaders.