Horizon, Akkio Team To Streamline Media Campaign Process With Cutting-Edge AI
- by Steve McClellan @mp_mcclellan, October 7, 2024
Horizon Media today announced a partnership with Akkio, an AI marketing data analytics startup that is designed to streamline the media campaign process with advanced AI technology.
Under the partnership Horizon will integrate its data platform blu. with Akkio’s application-specific AI technology for marketing agencies.
According to the companies, the interface will enable both the agency and clients to employ artificial intelligence natural-language interactions to blend insights across data sets. That process is designed to enhance the effectiveness of planning, activating, and measuring marketing and media campaigns. The rollout is scheduled for fall 2024.
advertisement
advertisement
The partners are calling the collaboration a “first-of-its-kind deployment” that streamlines the media campaign process from data ingestion to performance analytics. And, they add, it “amplifies the precision and impact of every media dollar spent.”
What we have formed is bigger than a partnership," said Horizon Media Founder and CEO Bill Koenigsberg. The enhanced blu. platform, he added, "brings unparalleled power to enhance how both agency and client-side users interact with data, harness business and audience intelligence, surface insights, and analyze results." The enhanced platform, he added, "will enable marketers to navigate the increasingly complex marketing and digital landscape with greater agility and insight.”
The companies listed these key features of the platform:
Intuitive User Interface: Featuring chat capabilities and access to source code and data logic, with emphasis on data visualization for streamlined insights application.
Democratized Access: Empowering all users to easily run complex queries and receive outputs.
LLM-Native Architecture: Built from the ground up using Large Language Models, ensuring high observability and agility without legacy system constraints.
Adaptive AI Selection: Akkio's flexible architecture selects the optimal LLM for each task, ensuring high-quality output and empowering the partnership to capitalize on emerging use cases.
Ecosystem Integration: Serving as connective tissue across Horizon's data and tool ecosystem (as well as client data and technology stacks) and supported by continued infrastructure enhancements.
Industry-Leading Security: Adhering to Horizon's industry-leading security credentials and Akkio governance practices, and deeply attentive to upholding responsible stewardship of client businesses.
The rollout will include a test phase involving clients from the CPG, Entertainment, and Retail sectors.
The announcement was timed to today’s start of Advertising Week in New York when Akkio co-founder and CEO John Reilly and Horizon Media Head of AI Tim Rich fronted a session to discuss the partnership.
