Stagwell announced today that it had formed a strategic partnership with agentic AI company Gradial. 

The companies said they would combine Stagwell’s design, creative and AI expertise with Gradian's agentic execution engine. The objective: help brands connect their marketing workflows more efficiently and deliver personalized experiences across channels using AI agents. 

As part of the partnership, Gradial and Stagwell will launch a joint go-to-market initiative that will develop deployment models that clients can scale across marketing departments. The effort will include an unspecified number of client pilots.  

Gradial was founded in 2023 by CEO Doug Tallmadge and three other partners. Tallmadge was previously a software engineer at both SpaceX and Lockheed Martin. He also spent time at the hedge fund Bridgewater Associates. 

To date, the company has raised around $20 million in seed and series A funding. It wasn’t immediately clear if Stagwell is taking an investment stake in the company.  

To date, Gradial has not reported specific revenue figures. In March, when it announced its Series A financing, it reported “30x year-on-year revenue growth in 2024,” and projected first quarter growth for 2025 of 200+ percent. Outside sources have estimated the company’s revenue this year in the single digit millions. 

Gradial said its customers include AWS, Adobe, Dentsu’s Merkle, EPAM Systems, Slalom, and Infogain.   

"Many marketers' content supply chain systems are broken with too many steps, too many systems and not enough execution," said Chairman and CEO of Stagwell Mark Penn. "This partnership is about making marketing easier, faster, and smarter, so marketers can spend less time on tech headaches and more time creating great campaigns." 

It's the second recent partnership Stagwell has created to further drive AI into marketing platforms. Earlier this month it announced a new partnership with Palantir focused on developing an AI-driven platform for marketers designed to boost marketing ROI.