• by Fern Siegel , 2 hours ago

The Italian bitter Aperol is a favorite aperitif of Italians. Its signature cocktail is also popular worldwide: mixing Aperol, Prosecco and soda water in a glass of ice, garnished with a slice of orange.

The new OOH campaign by A.P. Keaton underscores that Aperol is not just a summer drink, but a year-round pleasure, especially during the holidays. That's why the agency created wild posting and projections in New York that run through the end of the year.

Actress Nina Dobrev, known for "The Vampire Diaries," is featured in the new work. Fans of Aperol Spritz and Dobrev can also view the content on her Instagram page @nina.

"The Aperol Spritz has always been my go-to drink when I'm celebrating with friends," said Nina Dobrev. "It's the perfect way to toast to the season."

M Booth did the creative for the social content.

"We wanted to show that the Aperol Spritz helps create moments of connection that fit every season," said Allison Varone, head of marketing, Campari America.

A.P. Keaton's creative work includes Espolòn Tequila, Piper Heidsieck and Dixie Spirits.