Daisy brand cottage cheese is updating its go-to-market positioning as a protein-packed essential that the whole family enjoys. 

The pivot is being promoted in a new ad campaign from the brand’s longtime agency Blue Chip. 

The new commercials feature playfulness and connection over food.  

In one spot, scenes flow from a couple playfully cooking breakfast together, adding cottage cheese to their eggs, to a dad blending smoothies while his kids build a makeshift couch fort—one he eventually delivers the smoothies to before climbing in to join the fun himself. 

The spots focus on energy, taste, and joy, says Darick Maasen, creative director at Blue Chip. “This isn’t a secret indulgence—it’s a shared boost to your day, your meals, and your life.” 

The work also refreshes the brand’s iconic jingle (that was originally revised by Blue Chip seven years ago) with an updated tempo and new lyrics highlighting how Daisy Cottage Cheese brings out the best in you, while preserving a fan-favorite line: “Only Daisy Cottage Cheese Will Do.” 

“Social media has unlocked so many fresh, creative ways for people to enjoy cottage cheese,” added Erik Christensen, Director of Brand Marketing at Daisy Brand. “We’re tapping into that wave of inventive recipes and genuine excitement to keep Daisy right at the heart of culture and everyday meals.” 

The new 30- and 15-second commercials are airing across streaming, online video, Linear TV and social media platforms.