Commentary

Private vs. Open Exchanges

Sometimes, buying programmatic inventory on the open marketplace is a far better use of budget than buying programmatic directly from a publisher or a network of publishers, Emily Spears, Display and Social Paid Media Manager, Red Door Interactive, told the OMMA Denver audience during the ”Can Programmatic Tell Stories?” panel. 


Find the rest of this session, and more, at our OMMA Denver Agenda page.

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