Commentary

Bogusky: The Long Tail Matters

During his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Officer of Batshit Crazy Ventures, noted that as the world has become more ROI-focused, smaller brands like coffee shops have been in the lurch when it comes to buying advertising help. He added that serving the long tail is important because consumer culture is moving away from mega brands towards more highly specialized, niche brands. 


Find the rest of this session, and more, at our OMMA Denver Agenda page.

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