Commentary

Who's Responsible for Fixing Fraud?

“I don’t see the [ad agency] holding companies doing much,” Sean Baker, President, IMM, told the OMMA Denver audience during the “Trust Offensive: Solving for Fraud, Viewability and Transparency” panel discussion. Maybe this will be the moment when the entire supply chain comes together to fight this growing and expanding concern, he added.  


Find the rest of this session, and more, at our OMMA Denver Agenda page.

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