TikTok Unveils Fully Automated Ad Solution Ahead Of Holiday Push


In line with recent Advertising Week announcements from Meta, TikTok is introducing expanded advertising options designed to help advertisers automate the process of campaign creation in preparation for the holidays.

According to TikTok, the company's new fully automated ad solution -- “Smart+” -- “automates the performance advertising process across targeting, bidding, and creative to deliver the right ad to the right person.”

When advertisers input their assets, budget and targeting goals, Smart+ utilizes TikTok Symphony – the company's generative AI ad suite – to create or select what it decides will be the top performing creative asset for the brand's target audience.

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The Smart+ campaigns will be available in four formats, including Web Campaigns, Catalog Ads, App Campaigns, and Lead Generation Campaigns.

In addition, TikTok is also rolling out another feature called “GMV Max,” which automates campaign creation on TikTok Shop, the company's ecommerce live-shopping hub.

The ad solution is designed to optimize traffic across a merchant's organic content, paid ads and affiliate posts to help merchants grow their gross merchandise value and improve their total ROI.

TikTok says that GMV Max simplifies ad operations, “cutting campaign set up in half,” while expanding merchants’ reach across all of the platform's shoppable placements, including the For You Feed, Shop Tab, and Search.

When using GMV Max, in initial testing, “merchants saw an average of 30% Gross Merchandise Value uplift,” reports TikTok.

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