• by Joe Mandese , June 19, 2025

Global apparel and footwear marketer Wolverine World Wide this morning announced it has renewed Havas Media Network (HMN) as its media agency-of-record following a review.

HMN originally won Wolverine's media AOR business in September 2023, following a review consolidating its roster of multiple media shops representing 13 brands, including its largest -- Merrell -- which was handled by Dentsu's iProspect.

As part of this morning's announcement, the companies said Havas will continue to support Wolverine’s media strategy across North America and key international markets, "with a focus on hyper-local planning, community marketing, and performance optimization."

The assignment adds the expansion of Wolverine's Saucony flagship store expansion in Tokyo and London, and Merrell’s trail and lifestyle categories.