Commentary

Rise of the Micro-Influencers

In a short time, influencer marketing has evolved to the point where celebrity endorsements are no longer seen as the panacea they once were.  During the “Cool Kid KPIs: Optmizing the Social Influencers” panel at OMMA Denver, Scott Linzer, Vice President, Owned Media, iCrossing, and Nicki Hayes, VP, Content & Performance Marketing, Blue Moon Digital, both explained that having an authentic endorsement from a niche celebrity is now more valuable than a major celebrity endorsement.  


Find the rest of this session, and more, at our OMMA Denver Agenda page.

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