- Adobe Unites Campaign Management Services
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
Adobe on Tuesday announced it has combined Adobe Campaign and Adobe Experien ...
- Using Time In Real-Time: MRC Accredits WebSpectator Product
Real-Time Daily, Tyler Loechner - Wednesday, January 15, 2014
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewi ...
- Real-Time Analytics Are In (And It Might Keep You From Being Out)
RTBlog, Tyler Loechner - Wednesday, January 15, 2014
Marketers have tamed Big Data -- or at least they are tryi ...
- PubMatic Debuts Video Ad-Serving Tech
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
Advertising technology provider PubMatic on Monday announced the launch of new vid ...
- XL Marketing Rebrands As Zeta Interactive
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
XL Marketing, a digital marketing platform provider with a focus on custom ...
- SeeWhy Launches Ad Manager Tool For Retail, eCommerce Marketers
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
SeeWhy, a retargeting company, on Monday announced the availability of SeeWhy ...
- Ready Or Not, Viewability Is Going Mainstream
RTBlog, Tyler Loechner - Tuesday, January 14, 2014
Viewability is important, but it's on the brink of going mainstream. W ...
- 'The Guardian' To Launch Private Video Ad Marketplace With Adap.tv
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
One of the oldest and largest British national daily newspapers -- "T ...
- Turn Raises $80 Million
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
Turn, a marketing software and analytics platform, on Monday announced it h ...
- 'Washington Post' Taps Stevens As Programmatic Advertising Manager
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
The "Washington Post" is expected to Monday announce the addition of Roh ...
- Omaha! Omaha! How Bud Light Accidentally Caught A Touchdown From Peyton Manning
RTBlog, Tyler Loechner - Sunday, January 12, 2014
For the second year in a row, the NFL Playoffs have provid ...
- Paging Mr. Morgan: Investors Tracking Programmatic
Real-Time Daily, Tyler Loechner - Thursday, January 9, 2014
Programmatic media-buying has helped marketers be more efficient with their money, a ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Thursday, January 9, 2014
"Utilizing algorithmic intelligence, predictive modeling, and layering 1st & 3rd party da ...
- When Life Gives You Lemons...
RTBlog, Tyler Loechner - Friday, January 10, 2014
Here in RTBlog, Joe Mandese and I often write about programmatic media-buyi ...
- Review Creative Before Hitting The Exchanges
Around the Net in Search Marketing, Tyler Loechner - Thursday, January 9, 2014
MarketingProfs has posted a "quick how-to guide" for search retargeting, advising markete ...
- Nielsen, comScore Update Apps On Adap.tv
Real-Time Daily, Tyler Loechner - Wednesday, January 8, 2014
AOL's Adap.tv has announced upgrades to its buy-side platform to include "expand ...
- B2B Marketers Picking Up Automation Trend, 'Old School' Industries Leading The Way
Real-Time Daily, Tyler Loechner - Thursday, January 9, 2014
Industries that have relied on "old school" sales and marketing strategies ...
- Putting The Unavoidables To Work
RTBlog, Tyler Loechner - Wednesday, January 8, 2014
It's always fascinating just how much unavoidable things like location and t ...
- Shifting From 'Basic Personalization' To Real-Time Marketing
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 7, 2014
What's the difference between "basic personalization" and real-time marketing? According to ...
- The Tech Might Be Faster, But RTM Is Still 'Elusive'
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 7, 2014
"Rapid improvements in big data analytics have moved marketers closer to maki ...
- Xaxis UK Appoints Hodge As Director Of Client & Agency Dev
Real-Time Daily, Tyler Loechner - Tuesday, January 7, 2014
Damien Hodge has been appointed director of client and agency development ...
- Ayzenberg Group Taps Brill As Executive Director Of [ion], Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, January 8, 2014
Ayzenberg Group, an independent full-service agency based in Pasedena, Calif., has announc ...
- Real-Time With Mark Lieberman, Viamedia's New CEO, On Data-Driven TV Ads
RTBlog, Tyler Loechner - Wednesday, January 8, 2014
Viamedia is expected to today announce the appointment of Mark Lieberman ...
- Engineers Fueling Marketing Engines
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 7, 2014
Advertising Age this week posted an article saying that a degree ...
- Programmatic 'Profoundly Changing Travel Sales'
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 7, 2014
Programmatic advertising, fueled by Big Data, and individualized ads are "profoundly changi ...
- Time, Glam Media, Forbes All Part Of New SMG Content Platform
Real-Time Daily, Tyler Loechner - Monday, January 6, 2014
Publicis' Starcom MediaVest Group this week announced it has launched a technolo ...
- Integral Doubles Revenue, Eyeing International Markets In 2014
Real-Time Daily, Tyler Loechner - Tuesday, January 7, 2014
Integral Ad Science has cause to celebrate, and not just because i ...
- MobileAds Brings Rich Media Mobile Format To Smaato Exchange
Real-Time Daily, Tyler Loechner - Tuesday, January 7, 2014
MobileAds.com on Tuesday announced a partnership with Smaato that will give markete ...
- When Chip Met Meredith (And Helped Meredith Meet Others)
RTBlog, Tyler Loechner - Tuesday, January 7, 2014
It's not a love story between people -- mostly because Meredith ...
- Programmatic Estimates For Mobile Too Conservative?
Around the Net in Real-Time, Tyler Loechner - Monday, January 6, 2014
Marketing Magazine today posted an article written by Millennial Media's interim M ...