- AdRoll Rolls On, Acquires Second Company In Userfox
Real-Time Daily, Tyler Loechner - Thursday, January 23, 2014
Retargeting platform AdRoll on Thursday announced it has acquired userfox, a ...
- Turning 'RTM' Into 'Replay' Time Marketing
RTBlog, Tyler Loechner - Thursday, January 23, 2014
The thing about real-time marketing is that the marketer must be always- ...
- Xaxis, 24/7 Finalize Merger
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Xaxis, WPP's largest trading desk, today announced that its merger with 24 ...
- PubMatic Partners With Sony Subsidiary, Enters Japanese Market
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Sell-side platform (SSP) PubMatic on Tuesday announced a partnership with So-net Med ...
- PulsePoint Promotes Scott Portugal
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
PulsePoint on Tuesday announced that Scott Portugal has been promoted to seni ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
[Company A Product] integrates [Company A]'s proprietary audience and content targeting wi ...
- OwnerIQ Boosts Its Tech's IQ
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Advertising technology provider OwnerIQ on Tuesday announced an upgrade to "Ranger" ...
- Programmatic Creative: Smart Application Of Tech, But Does It Truly Help With Scale?
RTBlog, Tyler Loechner - Wednesday, January 22, 2014
In Tuesday's "RTB Insider," Skip Brand provided an overview of "programmatic creative ...
- OpenX Taps Harman To Lead EMEA Operations
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Advertising technology provider OpenX on Monday announced the appointment of Cameran Harm ...
- Cost To Reach Football Fans On Exchanges Dips; Travelers Still Expensive
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
ChoiceStream on Monday released the January Cost Calendar, its monthly report ...
- 4C Turns Publicly Available 'Big Data' Into Millions: Raises $5M Series B Funding
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Northwestern University professor Alok Choudhary founded his company, now called 4C, wi ...
- Inventory Available For RTB Grew 35% In 2013; Supply And Demand Evening Out
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
The growth rate of inventory made available on real-time bidding (RTB) exchang ...
- International Adoption Shrinks U.S. Share Of Global RTB Market From 47% To 31%
RTBlog, Tyler Loechner - Tuesday, January 21, 2014
In just one quarter (Q4 2013), the U.S. saw its share ...
- Agency Integration Of Media And Creative On The Horizon
Around the Net in Real-Time, Tyler Loechner - Friday, January 17, 2014
Advertising Age has posted an article written by Adam Kleinberg, CEO ...
- 'Buy Direct, Deliver Programmatically' Paying Off For Video Advertisers
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Combining programmatic technologies with traditional direct buying strategies is paying off f ...
- From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Keith Gooberman is hanging up his hat at Varick Media Management a ...
- Don't Tell Anyone, But The Secrets Of Ad Technology Are Being Shared
RTBlog, Tyler Loechner - Monday, January 20, 2014
It didn't take long for the industry to begin reshaping itself. Kei ...
- Local Benefits From Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, January 16, 2014
Street Fight has posted a Q&A with Eli Portnoy, GM of Thinkne ...
- Was Yahoo's COO Fired Because Of Slow Response To Programmatic?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 16, 2014
Mashable has posted an article exploring why Henrique de Castro, Yahoo's form ...
- Campaign Based On Real-Time Snow Updates Drove 15:1 ROI For Vail Resort
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Beaver Creek, which is part of Vail Resorts, recently ran an ...
- Former Facebook Exec Joins Ampush Board Of Advisors
Real-Time Daily, Tyler Loechner - Thursday, January 16, 2014
Ad technology provider Ampush on Thursday announced it has appointed Tom Arr ...
- 'Native' Ads Now Boasting Perfect Seen Rates; Is A Marriage To Programmatic Inevitable?
RTBlog, Tyler Loechner - Friday, January 17, 2014
Programmatic media-buying and native advertising have been flirting with one another f ...
- Acquisio Co-Founder On RTB And Improving Bid Management
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 15, 2014
Search Engine Journal has posted a video interview with Marc Poirier, co-found ...
- Reducing Wasted Time With Reduce Data: New Tool Automates Agency Workflow
Real-Time Daily, Tyler Loechner - Thursday, January 16, 2014
Reduce Data, a demand-side platform (DSP), is expected on Thursday to announ ...
- Coull Puts Video Inventory On LiveRail Platform
Real-Time Daily, Tyler Loechner - Thursday, January 16, 2014
Coull, a video monetization platform for digital publishers, this week announced ...
- Evocalize Launches 'Conversation' Platform, Raises $3M
Real-Time Daily, Tyler Loechner - Thursday, January 16, 2014
Evocalize, a software-as-a-service company, is expected to Thursday announce the general relea ...
- Real, Time - One Whole Year Of It
RTBlog, Tyler Loechner - Thursday, January 16, 2014
The one-year anniversary of RTM Daily and RTBlog passed on Tuesday, a ...
- RTB And The 2016 Election
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 14, 2014
Business Insider has posted a Q&A with Jeff Green, CEO of T ...
- IAB UK's Phillipson: The End Of The Beginning Is Coming
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 14, 2014
The Drum has reported that Guy Phillipson, CEO of the Interactive Advertisi ...
- Integral Receives MRC Accreditation (Again)
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
Integral Ad Science on Tuesday announced it has received Media Rating Counc ...