- Inneractive Closes $6M Series C Round
Around the Net in Real-Time, Tyler Loechner - Thursday, January 30, 2014
Inneractive, mobile supply-side platform (SSP), has closed a $6 million Series ...
- Precision Health Media Rebrands, Offers Tech To Other Verticals
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Precision Health Media, a programmatic tech provider, on Thursday announced it h ...
- Demand For Online Video Ads Increases Threefold Following Super Bowl
Real-Time Daily, Tyler Loechner - Friday, January 31, 2014
Being seen on the big screen during the Super Bowl is n ...
- That Awkward Moment When FBX Scrambled Two RTB Companies In One Ad
RTBlog, Tyler Loechner - Friday, January 31, 2014
Two ad technology companies that specialize in real-time bidding (RTB) -- Ope ...
- What $4M, Cost Of 30-Second Super Bowl Ad, Could Buy On Social Media
Social Media & Marketing Daily, Tyler Loechner - Friday, January 31, 2014
What could $4 million buy an advertiser this year? It could ha ...
- Demand Media Shifts Focus To Programmatic, Eliminates Direct Sales Team
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 29, 2014
Adweek has reported that Demand Media, a digital content company, has eliminat ...
- Forever 21 Tackles Mobile Programmatically
Real-Time Daily, Tyler Loechner - Wednesday, January 29, 2014
Forever 21, a global clothing retailer, used two marketing trends in conjuncti ...
- Exchanges Kicking Fraud To The Curb, Still Lag Behind In Viewability
Real-Time Daily, Tyler Loechner - Wednesday, January 29, 2014
Ad fraud is a major concern for digital advertisers -- with n ...
- Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Jelli, a programmatic ad platform for the radio industry, on Thursday formal ...
- Run! It's The Sales Team Armageddon! Oh, Wait, It's Only Over There? Never Mind!
RTBlog, Tyler Loechner - Thursday, January 30, 2014
When digital content company Demand Media announced that it will focus entire ...
- Is There Room For 'Premium Mobile Video' In Programmatic?
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 28, 2014
ClickZ has posted an article saying "premium mobile video" doesn't fit in ...
- Federated Media Sells Content Marketing Division To LIN, Rebrands Programmatic Arm
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 28, 2014
Federated Media has sold its content marketing business to LIN Media. Additionall ...
- RTB House Expands To UK, Ireland
Real-Time Daily, Tyler Loechner - Tuesday, January 28, 2014
RTB House, a technology agency that develops its own technology for real-ti ...
- Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp
RTBlog, Tyler Loechner - Wednesday, January 29, 2014
Federated Media on Tuesday announced the sale of its content marketing a ...
- Programmatic Accounted For Nearly Half Of SpotXchange's Revenue In 2013
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
Digital video ad marketplace SpotXchange on Monday announced its 2013 financial result ...
- Admedo Launches Self-Serve Ad Platform
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
Admedo, formely Adizio, on Monday announced the launch of a self-serve onli ...
- Motility Ads Luring App Developers To The Big Screen
Real-Time Daily, Tyler Loechner - Tuesday, January 28, 2014
Motility Ads, a company that brands itself as a "mobile marketplace f ...
- LiveRail Adds Peter Naylor To Board Of Directors
Real-Time Daily, Tyler Loechner - Tuesday, January 28, 2014
Video ad platform LiveRail this week announced that Peter Naylor has be ...
- App-adaisical No More: Which Screen Is The 'First' One Again?
RTBlog, Tyler Loechner - Tuesday, January 28, 2014
From my point of view as a consumer, apps have been lackadaisic ...
- Natalie Mazer Joins AudienceScience, Places Bet On Hands-On Advertisers
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
AudienceScience, a digital ad technology company that works directly with brands, ...
- The Super Social Bowl
RTBlog, Tyler Loechner - Monday, January 27, 2014
The Super Bowl has turned into the Super Social Bowl. Crowdtap, ...
- Super Bowl Ads All Programmatic By 2020?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 23, 2014
Adweek has posted an article written by Kirk McDonald, president of PubMati ...
- 2014 Ad Tech Memes
Around the Net in Real-Time, Tyler Loechner - Thursday, January 23, 2014
AdExchanger has posted a list of five ad tech memes to "kn ...
- MediaMath Unveils Certification Program For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Thursday, January 23, 2014
MediaMath on Thursday announced the launch of its Open Buyer Certification progra ...
- TubeMogul Adds Viewability Reporting For Online Video Ads
Real-Time Daily, Tyler Loechner - Thursday, January 23, 2014
Video ad technology provider TubeMogul on Thursday announced the launch of ...
- 'Small Data' Is Still A Hurdle For Brands Wanting 'Big Data'
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 22, 2014
The Huffington Post recently posted an article titled "What's Bigger Than B ...
- RTB For Online Video: 'Don't Trust - And Definitely Verify'
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 22, 2014
"[P]rogrammatic buying, although largely understood to be permanent and well-established within t ...
- The Basic Questions To Ask About 'Programmatic'
Around the Net in Real-Time, Tyler Loechner - Thursday, January 23, 2014
ClickZ has posted an article listing three basic questions marketers should a ...
- 'Programmatic Systems' Accounted For $1.9B Of Multi-Screen Video Spend In 2013
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
Roughly $1.9 billion of multi-screen video ad spend was spent via "programmat ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...