Results for December 2007
  • ESP Reviews, Unsubscribe Mechanism
    Dear Email Diva: We're trying to evaluate various email service providers. I've found Top Ten Reviews. Can you suggest any others?
  • Triggered Messaging 101
    Are you contemplating taking on behavioral targeting and optimizing customer touch points through triggered email messaging? Take a step back before tackling this animal. While building messaging programs and triggering these from disparate business events is pretty baseline for ecommerce sites, the sheer magnitude of building these programs can be cumbersome.
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