• Email Marketers Are Disrupting Fraud With DMARC
    Cybercriminals are being forced to rapidly evolve their approaches to email fraud thanks to marketers' increasingly sophisticated response to phishing and spoofing. Most notably, the growing adoption of the DMARC standard (domain-based messaging authentication, reporting, and conformance), launched three years ago this month, is making a real difference.
  • Infants Stop Using Email! And 3 Other Amazing 2015 Predictions
    An amazing thing happened recently as I drank my coffee. The grounds began to form words in the bottom of my cup! Not just any words, either, but predictions about email trends for 2015. It was a miracle! Or was it? Here's what I saw using the ancient tasseography method of divining the future by reading patterns of grounds left in a coffee cup:
  • The Exaggerated Help-Wanted Ad
    In 2008, I wrote a column entitled "Help Wanted: Email Marketing Manager," a look at key industry challenges through a tongue-in-cheek help-wanted ad. Here's how I'd rewrite the ad today.
  • What Apple's Holiday Home Run Means For Email Marketers
    Santa was very, very kind to Apple, according to a new report from Flurry Analytics. The iPhone manufacturer accounted for 51% of new device activations worldwide between Dec. 19 and 25th, with Samsung coming in a distant second at 18%. What does this mean for email marketers? Apple's move toward bigger screens and higher resolutions - along with the default Apple iPhone app's stronghold as the number-one email client - will ultimately influence change in email marketing's evolving best practices.
  • Email Tips Filtered Through The Lens Of Advice To My Daughter
    The kids are officially back at school after an extended winter break due to the sub-zero weather we were having here in “The Region”  (that’s what residents affectionately call Northwest Indiana). But the extra time with my daughter proved to be invaluable.  At nine years old, she is growing up quickly and formulating her approach to dealing with challenges. And she actually came to me for some advice! I was doing a little dance inside, but remained cool, calm and collected on the outside.

    When I reflected back on what we discussed, it dawned on me that the advice I ...

  • Your 2015 'To Do' List Has 10 Entries -- Pick Five
    What are you doing this year to improve your email-marketing program? If you need some direction, check my list below, which provides 10 suggestions.
  • Putting Four Common New Year's Resolutions To Work For Your Email Program
    The beginning of another year is always a time for reflection, thinking ahead about the improvements we want to make. Here are four common resolutions that can be applied to email marketing programs to make the new year successful.
  • 10 Reasons To Be Optimistic About 2015
    Let me begin the new year by saying that 2015 will be the year that new means old, optimized. I don't see dramatic changes in consumer patterns, but there were some 2014 trends that should make all of us optimistic about this year, starting with the following:
  • Quick Wins For Email Marketers In 2015
    Going into the new year, instead of focusing on the new, let's focus on the easy. Here are my picks for low-effort/high-return initiatives for email marketers in 2015:
  • What To Do When You Know What Your Customers Are Going To Do
    If you knew the river was going to flood, would you head for higher ground? Of course you would. If you knew more than a hundred new people would show up at your door to buy today's special, would you plan to have that special in stock? You'd be foolish not to do so. Now, if you knew which customers were likely to defect, or to buy certain products not previously purchased, what would you do? What would your emails say? Would you act differently than you do currently?
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