We need to be a part of their conversations, but what are their conversations? What are the topics they are talking about and more importantly, what are they really saying - their words, their voices?
With Halloween behind us and Thanksgiving on its way, the holiday season is finally upon us. Every marketer knows that this is the busiest shopping time of the year, and with new seasonal products come new ways to promote during this critical time for retailers.
As far as teenagers are concerned, over the past few years it seems that the marketing and advertising industry's spotlight was aimed towards Facebook, the blue giant: Major budgets and company resources were invested in designing and coding branded Facebook pages, applications became the center of major campaigns and number of Facebook fans on the brands' page is now an essential KPI for any marketing activity.
The latest crop of college students - those in their late teens -- faces one of the toughest economic climates in recent history, compounded by rising tuition costs and bleak job prospects. Hard realities shape the outlook and values of this generation, and it is reflected in the video content they watch. After visiting with four students during last week's panel discussion at OMMA Video in San Francisco, it is clear that they don't have the time or patience to wade through advertising that doesn't provide a distinct and practical benefit.