Results for December 2009

A Look Ahead Posted by Seth Lieberman on Dec 31, 10:45 AM

Poised not only at the start of a new year, but also at the start of a new decade, (oh, yeah, and as head of an online marketing company), it is pretty much required that I spend some time anticipating and predicting what's ahead in the world of teen marketing.» 0 Comments

Urban Youth Are Unhooking Brand Tether Posted by Andre Pinard on Dec 24, 7:40 AM

A new year is upon us, so why not try to keep one resolution: Don't rely on the old stereotypes. They're evolving and so should you.» 0 Comments

Two Words: Event Marketing Posted by Lauren Zaner on Dec 17, 9:30 AM

Put a sample of a product in a teenager's hand and, sure, if they like it, they are more likely to purchase versus sight unseen. Give that same teen a sample and an experience with the brand and the purchase intent increases even more.» 0 Comments

Inspire Kids To Act Posted by Jens Bachem on Dec 10, 9:53 AM

It has been fashionable in recent years for charities to draw ideas and inspiration from the commercial world. Maybe now the boot should be on the other foot, with the commercial world learning from the not-for-profit sector.» 0 Comments