• Tapping Into The Excitement Of Youth To Make STEM Come Alive
    It seems that everywhere people are talking or writing about STEM (science, technology, engineering and mathematics), and the need for qualified workers to fill a growing number of jobs now and in the near future. Yet, surprisingly, 90% of high school students say that are not interested in pursuing a career or college major involving STEM, according to a survey of a million-plus students who take the ACT exam. That is concerning since, in just five short years, it is estimated that there will be 2.4 million STEM job openings.
  • Fragmented Social Media Market Offers Challenges And Opportunities
    In the relatively short history of the social web, there has always been one major network that was the currency among teens. In the mid-2000s, it was MySpace. In the later part of that same decade, Mark Zuckerberg's Facebook took over.
  • Social Media Is Changing The Recipe For How Teens Eat
    Teens from every generation have been influenced by peer pressure, and this current crop is no different. Status symbols impact purchase behavior on a daily basis. Just ask any teen if they would rather have a pair of Beats by Dre or Bose headphones (widely regarded as the better product). He won't respond, because his shiny new Beats will cancel out the ambient noise of adult questioning.
  • 'Dude, I Have The Internet'
    In a recent article for Rookie, the online teen magazine, young writer Hazel Cills complains about how adults (particularly men) are dismissive of teen culture and specifically teen girl fandom. How can you take a girl seriously if she's an unabashed fan of Taylor Swift and One Direction? Her complaint is the patronizing way adults "vocally criticize us for liking the things we like." Just as frustrating to Cills is the demeaning way adults respond when a teen girl expresses her adoration of an "approved" cultural touch point, such as punk rock music, with "atta girl" permission but also with ...
  • Are Retailers Poised For A 2014 Comeback?
    Last year, retail took a beating from high teen unemployment. But, if recent trends continue, 2014 could be much more promising for brands that market to teens.
  • New Year's Resolutions
    As usual, January will represent the declaration of many New Year's resolutions. And while millions of people will be signing up for gym memberships or taking up a new hobby, there are certain stones that brands, particularly those trying to appeal to teens, should be turning over as well. As has been highlighted before, teenagers are one of the most unpredictable demographics when it comes to consumer behavior. However, based on trends observed over the latter half of 2013, there are certain changes teenage-centric brands should be making, if they haven't already.
  • A Tale Of Two Ads
    If you're a teen marketer, no doubt you've noticed that most teens seem to have their eyes glued to a phone, gaming system, or other device nearly every free minute of the day. The habit has lead to a new stereotype - the teen that isn't social with anyone he or she is around, preferring to hide behind the barrier of a screen when interacting with others. The stereotype has become so prevalent that teens and other Millennials, ironically, feel left out if they're not on their phones.
  • Changing Your Future One Post At A Time
    We just completed the search for our agency's winter/spring intern ... always a fun process, and we love meeting our industry's incoming talent. As we reviewed the pile of resumes, my business partner casually mentioned that he looked up the top candidates online to see if there were any red flags. He did a quick Google and Facebook search, among others, and spotted some provocative photos of one of our top choices. Hmm ... we are a dynamic, young, pretty liberal, creative agency, so does that really matter to us? Well, yeah, unfortunately I guess it kind of does. One ...
  • New Book Sheds Light On The Complex World Of Teenage Boys
    In "Masterminds and Wingmen: Helping Our Boys Cope with Schoolyard Power, Locker-Room Tests, Girlfriends, and the New Rules of Boy World," author Rosalind Wiseman aims to show what really happens in the life of a teenage boy today. As Wiseman revealed in a recent "Time" magazine article, the landscape for boys is more complex than ever. Both technological and societal changes are conspiring to make it even more complicated.
  • Brand Marketers Should Expect Change Among Teens
    It's official - teens are using Facebook less often. It's a trend that most marketers have been privy to for a while now, however Facebook CFO David Ebersman's acknowledgement of it following the release of the company's third quarter earnings has confirmed what was already being speculated. It should come as no surprise to anyone. While analysts and reporters may be overacting just a tad, teen obsessions rarely last more than a decade. It's the reason why bell bottoms weren't popular in the '80s, leg warmers disappeared in the '90s and flannel fell off in the early 2000s. Why should ...
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