• How Do Presidential Candidates' Messages Resonate With Teens?
    The 2016 presidential election is unlike any we've seen. While most teenagers may not be able to vote, many are paying attention, playing a part and participating in the political process. Given the impact the government can have on young people's lives, this makes sense. And, given the fact that political opinions are shaped in youth, gauging teens' thinking today can help shed light on their future activities.
  • Gen Z Is Coming To Town; How You Can Prepare Now
    In just two and half years, the first contingent of Generation Z - people born from the mid-'90s to early 2000s - will graduate college. They'll have independence, careers, and, soon, disposable income. While Gen Y was the most researched generation in history, businesses that want to capture the hearts, minds and market share of Gen Z shoppers have some catching up to do.
  • The New Adulthood Starts In Youth
    There is a significant shift taking place in how and when young people identify as adults. Whereas Millennials ushered in an era of extended adolescence and held onto their youthful ways, Gen Z is growing into adulthood much earlier.
  • What 'Star Wars,' Adele And 'The Wiz' Can Teach You About Reaching Teens ... And Their Parents
    Three breakout successes rocked the media industry at the end of 2015. At the box office, Star Wars: The Force Awakens shattered opening weekend records, and is well on its way to becoming the highest-grossing film of all-time. In music, Adele's 25 sold seven million copies in the U.S. in its first five weeks alone. On TV, NBC had some much-needed validation of its holiday event strategy with its third annual live musical, The Wiz Live, followed a week later by the TV movie Dolly Parton's Coat of Many Colors. The Wiz scored 11.5 million viewers and a 3.4 rating ...
  • Are The Next Decades Of U.S. Growth Dependent On Multicultural Millennials And Gen Z?
    Gen Zs (individuals ages 4 - 18) are the largest cohort the U.S. has seen since the Baby Boomers and also the most ethnically diverse. Among both generations, Hispanic, African-American, Asian and mixed-race populations make up 40% and almost 50% of Millennials and Gen Z, respectively.
  • There's More To Snapchat Than Disappearing Pictures
    At this point, almost everyone has heard of Snapchat. Pop culture is crawling all over it. It's in the news. Your kids use it. Maybe even you use it (but probably not). Everyone (particularly parents and marketers, but for very different reasons) wants to know: Why is Snapchat making waves, especially amongst the teen community?
  • A Magical Approach To Supporting Teen Engagement
    For the past five years, my daughter and I have gone to the Harry and the Potters Yule Ball at the Middle East in Cambridge, Mass. When we started going she was not quite a teen and now she's a teen in full force. It's an all-ages show, and a lot of the crowd are people in their teens (and some even younger).
  • Five Youth Trends For 2016
    Teens continue to put their stamp on culture and push forward new ideas and attitudes that spread to both their younger and older counterparts. Having monitored their habits in 2015, there are several trends that we predict will spread and take hold in 2016. These include changing interests in entertainment, a fresh approach to education, and a revised image of social media.
  • 3 Business Lessons From Recent College Protests
    Business leaders need to pay attention to the series of student protests shaking up American college campuses. Last month, students at the University of Missouri protested racism on and off campus (and the school's lack of response to it), and it led to the university president and the chancellor stepping down. (The breaking point came when the football team threatened to boycott a game-an action that would have had PR and financial consequences.)
  • What's Emoji Got To Do With It?
    The more time I spend with my nieces and nephews who are in their tweens and teens, the more I learn about how that generation communicates across devices and via the panoply of emojis. As I look at their texts, Instagram feeds and mobile device screens, I feel like I need to take a class in decoding short codes and hieroglyphics.
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