• Knowing The Written Rules Of Teen Engagement
    Marketers recognize that social media channels are often the fastest path between them and the young audiences so many covet. Most know all about the Children's Online Privacy Protection Act (COPPA) and limit their activities to kids over the age of 13. But how many marketers know the more subtle rules of connecting with teenagers through social media? Often the onus is on the teen and their parents but marketers should at least be aware of some of these written - but unknown - rules for teen engagement.
  • A Common Cause
    It's not just adults who are paying close attention to the news emanating from various parts of the globe about recent terrorist activities. Teens are watching, too, having been raised by realist Gen X parents who are less likely than their predecessors to see a need to shelter their maturing children from unpleasant world events. To do so would be quite difficult, as news stories regularly infiltrate their social media feeds. Even the inspirational and usually uplifting sphere of Instagram included references to the recent attacks in Paris and Beirut, not to mention the posts they would have seen on ...
  • Traveling Beyond Millennials: Get Ready For Generation Z
    If you're tired of talking about Millennials and how they've forced us to rethink and reshape the world of travel, you should know there's another generation waiting in the wings that's even bigger and potentially more lucrative that will no doubt put their own stamp on the way our industry operates. It's Generation Z-those born from roughly the mid-'90s-the oldest of which are turning 20 years old and looking toward college graduation and adult life.
  • How Technology Is Disrupting Education And The Opportunity For Brands
    As the growing student debt crisis painfully highlights, the cost of a traditional college education has become very burdensome for many students and new grads. It's just a matter of time before a startup comes in and disrupts the sector, in the same way Uber did with the taxicab industry.
  • Teen Marketing: Blink And They're Gone
    Generation Z will forever be known as the first true digital natives. They will never know a non-digital world, and thrive in the always-on environment of digital communications. Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.
  • How The Future Is Told
    Yesterday - 10/21/15 - was a big day in pop culture. It was the day Marty McFly traveled to in "Back to the Future Part II." A lot has been written about what the movie got right about today's technology. Movies, books and video games can all tell the story of the future. Thinking about what story they are telling, and how that might shape the way people think, is an interesting exercise.
  • Gen Z Is Already Misunderstood
    Millennials have taken a lot of flack in recent years for being a self-indulgent generation, absorbed in themselves and their digital devices. They've been a challenge to workplace managers, governments, and marketers alike, as their generational attitudes and behaviors are often misunderstood. As a result, companies are excited to start talking and selling to Gen Z, who are generally hailed as a realistic, conscientious, hardworking group. While these characterizations are true, Gen Z, like every generation before them, also displays traits that worry their elders and will challenge marketers afresh.
  • Ad Blocking And Teen Engagement: Here's What Marketers Need To Know
    Since Apple announced the capabilities of iOS 9, there's been a lot of discussion about ad blocking technology. At the recent Advertising Week in New York, ad blockers were a hot topic, with many creatives arguing that this technology is "absolutely a good thing" for the industry.
  • Reports Of My Death Have Been Greatly Exaggerated
    "TV is dead." "No one listens to the radio anymore; especially teenagers." "These are tech-savvy kids who got their first tablets at 2 years old and have no idea what a DVD is." "There's no way teens are reading magazines." Or at least that's what many in the marketing world would have us believe. In today's teen marketing world, the focus seems to immediately go to digital and social.
  • Teens, Sex And Trouble
    For many people the topic of teens and sex is an uncomfortable one. Recent press coverage around this issue has ranged from the absurd to the deadly serious. Both types say something about the challenges faced by young people today and both suggest how we, as a culture, could be doing more to support kids.
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