• 'Dude, I Have The Internet'
    In a recent article for Rookie, the online teen magazine, young writer Hazel Cills complains about how adults (particularly men) are dismissive of teen culture and specifically teen girl fandom. How can you take a girl seriously if she's an unabashed fan of Taylor Swift and One Direction? Her complaint is the patronizing way adults "vocally criticize us for liking the things we like." Just as frustrating to Cills is the demeaning way adults respond when a teen girl expresses her adoration of an "approved" cultural touch point, such as punk rock music, with "atta girl" permission but also with ...
  • Are Retailers Poised For A 2014 Comeback?
    Last year, retail took a beating from high teen unemployment. But, if recent trends continue, 2014 could be much more promising for brands that market to teens.
  • New Year's Resolutions
    As usual, January will represent the declaration of many New Year's resolutions. And while millions of people will be signing up for gym memberships or taking up a new hobby, there are certain stones that brands, particularly those trying to appeal to teens, should be turning over as well. As has been highlighted before, teenagers are one of the most unpredictable demographics when it comes to consumer behavior. However, based on trends observed over the latter half of 2013, there are certain changes teenage-centric brands should be making, if they haven't already.
  • A Tale Of Two Ads
    If you're a teen marketer, no doubt you've noticed that most teens seem to have their eyes glued to a phone, gaming system, or other device nearly every free minute of the day. The habit has lead to a new stereotype - the teen that isn't social with anyone he or she is around, preferring to hide behind the barrier of a screen when interacting with others. The stereotype has become so prevalent that teens and other Millennials, ironically, feel left out if they're not on their phones.
  • Changing Your Future One Post At A Time
    We just completed the search for our agency's winter/spring intern ... always a fun process, and we love meeting our industry's incoming talent. As we reviewed the pile of resumes, my business partner casually mentioned that he looked up the top candidates online to see if there were any red flags. He did a quick Google and Facebook search, among others, and spotted some provocative photos of one of our top choices. Hmm ... we are a dynamic, young, pretty liberal, creative agency, so does that really matter to us? Well, yeah, unfortunately I guess it kind of does. One ...
  • New Book Sheds Light On The Complex World Of Teenage Boys
    In "Masterminds and Wingmen: Helping Our Boys Cope with Schoolyard Power, Locker-Room Tests, Girlfriends, and the New Rules of Boy World," author Rosalind Wiseman aims to show what really happens in the life of a teenage boy today. As Wiseman revealed in a recent "Time" magazine article, the landscape for boys is more complex than ever. Both technological and societal changes are conspiring to make it even more complicated.
  • Brand Marketers Should Expect Change Among Teens
    It's official - teens are using Facebook less often. It's a trend that most marketers have been privy to for a while now, however Facebook CFO David Ebersman's acknowledgement of it following the release of the company's third quarter earnings has confirmed what was already being speculated. It should come as no surprise to anyone. While analysts and reporters may be overacting just a tad, teen obsessions rarely last more than a decade. It's the reason why bell bottoms weren't popular in the '80s, leg warmers disappeared in the '90s and flannel fell off in the early 2000s. Why should ...
  • Five Trends For 2014 (And Beyond)
    Teens are the gatekeepers of cool, always willing to try new things and setting the standard for what's hot and what's not. They are early adopters and an important barometer for brands. Following are a few trends we're seeing take off with teens, pointing to what will be hot or not on the horizon. While some present challenges for youth marketers, some also offer opportunities for us to better understand and reach today's teens.
  • Packin' It Up Just Right
    What are CPG brands doing with their packaging to successfully connect with teen audiences? They need to get to know their consumers. How do they interact with the product, store it, use it, share it, purchase it, discard of it? Take all of this into account with the design.
  • What Less Teen Driving Means For Brands
    When I was a teen, my friends and I couldn't wait to get our own cars. We begged our parents to teach us how to drive, help us get our driver's licenses and buy our first cars. It was a rite of passage that was as American as baseball, hot dogs, apple pie and, well...Chevrolet.
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