• Why Peer-to-Peer Selling Is Taking Off And What Companies Can Learn From It
    According to the Wall Street Journal, more startups are turning to a tried-and-tested business approach to sell to tweens and teens: the direct-sales model. Young sales reps-some are as young as 12-host parties to sell things like lip gloss, jewelry and accessories to friends and to friends of friends. Combined with e-commerce and social media, these startups are finding new customers and seeing high growth.
  • Teens And Video Games (Or, How I Learned To Stop Worrying and Love Minecraft)
    Yesterday was like every other day - talking at the back of my son's head, trying to get him to hear my words while he was engrossed in a video game. What made it worse was that my parents were visiting.
  • Engage With Teens - Then Disappear
    In the past several months, there has been growing interest in apps and sites that allow teens to share information in anonymous or ephemeral ways. This isn't a new phenomenon. The explosion of mobile devices and always on audiences have accelerated the growth and adoption of this type of technology, particularly among teens, as is evident through even a casual scan of the sorts of secrets that are being shared.
  • Big Businesses Are Betting On These Entrepreneurs
    In the '90s film "Don't Tell Mom The Babysitter's Dead," a teenage character portrayed by Christina Applegate lies about her age to land a fashion gig at a company that makes school uniforms. (Spoiler alert!) She ultimately saves the company, and her boss is praised for having hired a teen to get the youth perspective. What once was a Hollywood fantasy has become reality.
  • Provocative Advertising: 5 Important Tips For Marketers
    Anything edgy sells, and companies that market to teens know it. From Victoria's Secret to Science World, more and more companies continue to produce provocative ads in the hopes of catching the attention of today's teen.
  • Gaming As A Gateway
    Marketers looking to reach a teen audience should take cues from the makers of Minecraft and focus on harnessing the incredible passion and devotion that teens have for this and other digital games. For those who don't know, Minecraft is the incredibly successful 3-D game developed by Swedish developer Mojang that allows players to choose either the "survival" mode or the "creative" mode to build an entire fantasy world. According to a recent New York Times article, Nitasha Tiku, co-editor of Valleywag, noted that Minecraft has 100 million registered users and has essentially cornered the market for both boys and ...
  • The Double Secret Solution
    Teenagers are tricky. They can be fickle, moody, sly and sullen. Teens can also be tricky for marketers.
  • Summer Fun & Summer Funds
    Just over a quarter of 16-to-19 year olds (27%) had summer jobs in 2013, according to research from the U.S. Bureau of Labor Statistics, down from 45% in 2000. The employment picture for teens in 2014 doesn't look much better, but they don't necessarily mind.
  • 4 Questions To Answer Before Using Promposals And Other Memes
    Just in time for prom season, KFC last month launched a campaign with an unusual message: give your date a chicken corsage. The cheeky marketing initiative encouraged teens to surprise their dates "with a chicken corsage that will make her eyes light up and her mouth water."
  • How To Market An App To A Teenager
    Today's teens are a mobile-first generation. They tweet and Snapchat and send over 60 emoji-laden text messages a day. According to Pew, 58% of teens have downloaded apps to their smartphone, and apps like WeChat, Vine, and Instagram take top spots for popularity. So when we set out to launch a mobile app that combines 15 seconds of sound with any digital image, we knew that winning over teens would be essential to our success. Eight months in, we've learned some important lessons about marketing an app to teens. Here are the six keys to success.
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