- MediaPost Weekend - Sunday, Sept. 28, 2014
- American Express Faulted For Ads Promoting Sponsored-Content Site
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
- Simulmedia, Nielsen Team To Measure Small Cable Nets
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
- AOL, Yahoo: Starboard Investor Pushes For Merger
- More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
- Apple's Very Weird Week
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
- Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
- Publicis Groupe's MRY Realigned Under SMG
- Political Programmatic
- AOL Canada Goes Full Programmatic
- Facebook Readies Ad Network Built On Atlas
- Walmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking
- A Voyage To Uranus
- Roger's Tree House: No Girlz Allowed
- Here's The Ad Sentiment Index, What's Yours?
- Revenge Of The Ad Blockers
- Former Pepsi Exec Dawn Hudson To QB NFL Marketing
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
- MasterCard's 'One More Day' Idealizes Vacation
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
- Help People Connect By Disconnecting
- Is A New Bloomberg Coming?
- The Selfie As Ad Format
- The Audience Day Part
- Consumers Quickly Adopting Set-Top Players
- Telefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief
- LG, JCDecaux Unveil World's Largest Billboard
- MediaPost Weekend - Sunday, Sept. 21, 2014
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
- '47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
- Marketers To NFL: 'Do We Have Your Attention Now?'
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
- Too Big To Fail: Why The NFL On TV Is Still On Top
- Breed A Bully, And Guess What? That's What You Get
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
- Attention: Nothing Else Matters
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
- Digital Ad Spend Will Surpass TV By 2017
- Everything Is Now Your Responsibility
- TV Anywhere...But The Desktop
- CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
- Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
- Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market
- Twitter Expands Audience Targeting Tools
- Random Reflections On My Hindsight Experience With The TV Blog
- Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season
- Truly Defective: Matthew McConaughey Captured Thinking And Driving
- IAB Unveils Anti-Fraud Effort, Forms Working Group
- IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
- Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
- Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out
- A Prospect Ignored Isn't Really A Prospect
- Simmons Loses MRC Accreditation, 'Declines' Cited
- Google To Fund Content For Some Top YouTube Creators
- Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
- MediaPost Weekend - Sunday, Sept. 14, 2014
- Apple Debuts iPhone 6, Mobile Payments, Wearable Device
- The Apple Watch: More Than Just A Pretty Face
- The Apple Has Two Faces -- Actually, 11
- Apple Hits Sour Note With Direct Marketing Ploy
- Carat Boosts U.S., Global Ad Outlook: Cites 'Optimism,' Especially For Digital
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
- YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
- Facebook Rivals YouTube, Tops 1 Billion Videos Per Day
- Facebook To Ask Why People Don't Like Ads
- Hey, Marketers: #NeverForget NOT To Advertise About Tragedies
- Measurement Is The Medium
- ABC News' 'The Brothelette'
- Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
- McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
- Jed Meyer Takes On New Global Role At Annalect
- Dentsu Won't Buy Interpublic or Havas
- MSNBC's Riveting Annual Replay Of NBC's Real-Time 9/11 Coverage
- National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
- More Screen, More Media: iPhone Got Bigger Just In The Nick Of Time?
- IPG Realigns Its Agency Offering For GM's Cadillac
- Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
- Yahoo Confirms Expansion Of Native Ads To Other Sites
- My Fashion Week In 48 Hours
- Deathwatch: Agency Edition
- MediaPost Weekend - Saturday, Sept. 6, 2014
- Daisy - 50 Years Later
- Fall Political Commercials: Cheer, Coax or Cringe?
- The Genius Glut
- Nudes Flash: It Could Happen To You
- Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddled
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
- The MRC Viewability Standards Aren't Working For Video Yet, Either
- What's With The Pushback Against Viewability?
- The More Measurement Changes...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
- TV Network Execs: Stronger Scatter To Counter Upfront Woes
- TV Buying And Selling In 2020: Science Fiction Or Future Science?
- Mitchell Heads 'Vanity Fair,' Mittman To 'GQ' Publisher
- UM, Facebook Strike 9-Figure Accord
- Horizon Reels In $150 Million Turner Broadcasting Buying Account
- Sprint Launches Agency Review
- For IPG Placed Is The Place To Be
- Who's Afraid Of The Big, Bad Algorithm? Twitter Users!
- State Department Winning at Social Media
- National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
- Watch Out For The Impending Click Drought
- Rocket Fuel Finalizes [x+1] Acquisition
- Call For Submissions: Agency Of The Year
- Call For Submissions: 2014 OMMA All Stars