MediaPost Weekend Editions for March 2015
MediaPost Weekend - Sunday, March 22, 2015
When Augmented, Virtual Reality Becomes Real For Advertisers
Native: Why And How
Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
FTC Closed Antitrust Case Against Google Despite Negative Staff Report
Conde Nast Entertainment Taps Rapt For Interactive Video
Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper?
SXSW: Notes From An Old Fart
FTC To Tackle Cross-Device Targeting
Publicis Groupe Founding Family Slims Its Ownership Stake In The Company
Barclays' David Wheldon Is The New WFA President
Blockbusted: NCM, Screenvision Call Off Merger
WPP Bidding For Shopper Data Giant Dunnhumby
Cheetah Mobile Acquires MobPartner For $58 Million
Giga OMG!
Seeing Red: Ads With Red Backgrounds Drive More Conversions
The Best And Worst Thing About SXSW
MediaPost Weekend - Saturday, March 14, 2015
Surfing Big Waves With Steve Case
Google Error Leaks Personal Owner Info For Several Thousand Sites
Seeing Red: Ads With Red Backgrounds Drive More Conversions
FCC Unveils Net Neutrality Order, Takes Case-By-Case Approach To 'Sponsored Data'
So Smart It's Stupid
Why Now Is The Most Exciting Time To Work In Advertising
Data Will De-Commoditize TV Advertising
The Apple Gold Standard: Think Rich, Bitch
Media Companies Take Stock Hit
SXSW: Heading Into The Bubble
New Two-Pound MacBook Steals The Show
InMobi Disputes Google Rumor, Wants To Remain Independent
Viacom Restructures Cable Networks, Layoffs Coming
Pfizer Shifts $100 Million OTC Planning Duties To Carat
WPP Reports 2014 Organic Revenue Growth Of 8.2%
Twentieth Television Offers New C1 Rating Guarantee
MediaPost Weekend - Sunday, March 8, 2015
Twentieth Television Offers New C1 Rating Guarantee
Newspapers' Digital Audience At Record High, Mobile-Only Readers Soar
Senate Democrats Reintroduce Bill To Curb Data Brokers
Data Will De-Commoditize TV Advertising
Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
McDonald's' Latest Move: Food Sourcing Policies Limiting Antibiotics, Hormones
Dakota, Isis, And 50 Shades Of Cray-Cray
At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
Omnicom Inks Landmark CineMedia Upfront Deal, Integrates Mobile, Video
The Spreading Activation Model Of Advertising
Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
Mr. Spock And Us
Nick Brien Joins Hearst: Named CEO iCrossing, President Magazines Marketing Services
CBS Interactive's New Unit Creates Custom Content For Marketers
Why Google And Facebook Deserve Your Trust, Without Reservation
Car, Retail Ads Slow Down On Broadcast TV
MediaPost Weekend - Sunday, March 1, 2015
Advocates Say White House Privacy Proposal Filled With Loopholes
Six Signs We're In The Postdigital Age Of Advertising
Car, Retail Ads Slow Down On Broadcast TV
Stumbling Badly In The Next 12-24 Months?
FCC Bans Broadband Providers From Blocking Traffic Or Creating Fast Lanes
Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
How Advertisers Can Lead the Fight Against Digital Piracy
The Oscar And The Helix: Changing The Academy's DNA
Big Heart, Small Ratings: 'Parks and Recreation' Says Good-bye
Web Growth Dips, Facebook Keeps Pushing Internet Expansion
Digital Advertising Alliance Launches Opt-Out App
Alex Bogusky to Launch Social-Good Start-Up
Rubicon Project Sees $41.8M Revenue In Q4, Up 49% YoY
Century 21 Kicks Off 2015 Efforts Without CMO
Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
Oscar Wasn't As Popular In Social Media Circles This Year
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Qualia, BlueCava Partner For Real-Time Intent Targeting
Dead Tweeting The Oscars!
Google Pays $25 Million For .App Web Domain
Havas Acquires mCommerce Specialist Plastic Mobile
Oscar-Nominated Movie Piracy Costs Millions
Radio Slipped in 2014, Digital Growth Slowed
Cadillac: Walk Softly And Carry Your Stick-Shift?
Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
IAB Releases Native RTB Specifications
Sideswipes: We're Doing Pretty Good On Digital Sex - Now We Just Need Intimacy
AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
'NY Daily News' Is Up For Sale
Fox Names Marchese President Of Advanced Advertising
Rick Perry Taps Targeted Victory For 2016 Presidential Campaign
Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes